返回列表
🧠 阿头学 · 💬 讨论题

如何赚到十亿美元

保罗·格雷厄姆用指数增长数学证明合法致富可行,但刻意隐瞒了股权稀释与幸存者偏差的现实阻力。
打开原文 ↗

2026-06-14 原文链接 ↗
阅读简报
双语对照
完整翻译
原文
讨论归档

核心观点

  • 财富数学 每月 15% 增长持续 5 年可创造十亿美元估值,这是复利效应而非道德瑕疵。
  • 点子来源 刻意寻找创业点子会过滤掉最佳机会,应只做自己和朋友觉得酷的项目。
  • 增长引擎 用户愿意推荐给朋友是唯一有效的增长指标,其他营销手段无法维持指数曲线。
  • 道德辩护 初创公司致富源于共情而非剥削,但这一定义忽略了数据隐私等外部性成本。

跟我们的关联

  • 对 ATou 意味着必须用 `1.15^60` 验算项目可行性,达不到此增长率的生意不值得全职投入。
  • 对 Neta 意味着估值不等于个人财富,必须计算融资稀释后的实际持股比例才能判断创始人收益。
  • 对 Uota 意味着理解科技巨头财富来源是指数增长而非单纯垄断,有助于区分合理致富与非法敛财。

讨论引子

  • 在存量博弈时代,每月 15% 的增长率是否还能维持 5 年而不触达市场天花板?
  • 用户满意是否足以定义“不作恶”,如何评估数据滥用等隐性剥削?
  • “做自己想要的东西”方法论在硬科技和 B2B 领域是否完全失效?

Image 1: How to Earn a Billion Dollars2026年6月 (本文基于我在牛津联盟的一次演讲。)

既然这里显然是未来首相俱乐部,那我就来讲一件如果有更多政治人物能明白会更好的事。我想告诉你们,人是怎么成为亿万富翁的。希望这对你们有用,就算你们不打算从政也是一样。那些没当上首相的人,也可以去当亿万富翁。

我之所以了解这个话题,是因为 21 年前,Jessica 和我创办了一个叫 Y Combinator 的东西。如果你没听说过 Y Combinator,它有点像投资机构和创业者学校的结合体。自从我们在 2005 年创办它以来,我们已经资助了大约 6500 家公司。

创办一家成功的初创公司,是成为亿万富翁最常见的方式。所以实际上,过去 21 年里,我一直在训练人们成为亿万富翁。到目前为止,大约已经有 30 人做到了,而且后面还有很多人在路上。

所以你们可以想象,上个月当一位美国政客说赚到十亿美元是不可能的时候,我有多震惊。那感觉就像一个花滑教练听见有人说,三周半跳是不可能做到的。当然是可能的。它_很难_,但它是可能的。

当然,她不是在说成为亿万富翁本身不可能。那显然是可能的。她也不是在谈收入和资本利得之间的区别。她不是在讲会计问题。她真正的意思是,一个人不可能在不做坏事的情况下变得那么有钱,不可能不通过某种作弊方式就赚到那么多。

几天后,我在和一位我资助过的初创公司创始人聊天。像平时见创始人那样,我先问了她的增长率。她说,上个月是 93%。我指出,这意味着她的净资产也在以每月 93% 的速度增长。她正以惊人得离谱的速度变富。而且她并没有做任何坏事。她的公司之所以增长这么快,只是因为用户喜欢她做出来的东西。所以她完全可以从自己的亲身经历里感受到,那位政客错得有多离谱。她没有在剥削任何人。事实上恰恰相反。她的公司之所以增长这么快,是因为她和联合创始人拼命工作,只为让用户满意,于是用户开始把它推荐给朋友。这就带来了指数增长。

那天晚些时候,我在网上谈到她的例子,有人回复说,拥有几百万资产并且每月增长 93%,和成为亿万富翁是截然不同的两回事。

我猜很多人都会同意这句话。但结果不只是错,而且是以一种非常有启发性的方式错了。

所以我想请你们帮我个忙。请拿出手机,算一个数字。我知道这看起来像是刻意安排的,但我保证这会对你们有用。我要让你们做一种我作为投资人最常做的计算,而这个过程会让你们真正理解初创公司到底是怎么回事。

如果按最保守的方式理解那个人的话,假设几百万指的是 200 万,那她的公司要增长 500 倍,她才能成为亿万富翁。所以我们要来算一下,以每月 93% 的速度增长,需要多少个月才能增长 500 倍。

要算这个,我们需要求 500 以 1.93 为底的对数。最简单的办法是去 Google 搜索,它可以直接在搜索框里做计算。所以去 Google 搜索,输入 log(500, 1.93)。如果你输对了,得到的答案大约是 9.45。

这就是从 200 万起步,以每月 93% 的速度增长,成为亿万富翁需要的月数。几百万和每月 93% 的增长,事实上和十亿美元并不是截然不同。它们之间只差九个半月。

现在你们就明白了,为什么我见到创始人时,第一件事总是问他们的增长率。

不过我不想让任何人说我用了不现实的数据,所以我们来取一个更保守的增长率。我们看看每月 15% 会怎样。这一点都不罕见。我经常碰到每月增长 15% 的初创公司。

如果你的收入每月增长 15%,那 5 年后你会赚到现在的多少倍?要算这个,我们需要求 1.15 的 60 次方,因为 5 年就是 60 个月。所以再去一次 Google,这次输入 1.15^60。答案应该大约是 4384。也就是说,5 年后,你的初创公司收入会是现在的 4384 倍。如果你现在每月收入是一万美元,那么五年后你每月收入大约会是 4400 万美元,也就是每年 5.26 亿美元。到了那时,如果你持有的股份和创始人通常持有的差不多,那你就会是亿万富翁。

在现实世界里,增长率往往会稍微放缓一点。一家非常成功的初创公司,在第一年的月增长率可能会高于 15%,到第四年则可能低于 15%。但最后你到达的位置大致一样。如果你在二十岁出头时创办一家公司,那么到三十岁成为亿万富翁,绝对是有可能的。很难,但可能。

我想让你们亲手做一遍这个计算,因为这样你们就能真正感受到,人们创办初创公司的原因之一是什么。指数增长就像魔法。它会制造出看似不可能的结果。这也是为什么有些政客不信任它。他们不理解指数增长的数学,所以当他们看见一些人变得在他们看来富得不可能时,就会以为这些人一定作弊了。

但现在,至少你们已经通过亲自算过,明白了成为亿万富翁并不需要作弊。你们已经亲眼看到,这个计算里只有两个数字,增长率,以及这种增长能持续多久。如果不作弊就不可能赚到十亿美元,那么这两个数字里,到底是哪一个不可能?每月 15% 的增长显然不是不可能,而且不靠作弊也能做到。初创公司一直都在这么做。至于你能把这种增长持续多久,取决于市场有多大。显然,如果你要增长 4000 倍,就必须至少存在 4000 倍的需求。但你需要的也就只是这个而已。而你又怎么可能靠作弊去把市场规模变大呢?

如果你们只打算成为首相,那现在就可以不用继续听了。我们已经证明,赚到十亿美元确实是可能的,因为它只取决于两个数字,其中一个是初创公司不靠作弊也经常能达到的,另一个则根本不可能靠作弊来改变。

但如果你真的想成为亿万富翁,那我们就得讲得更细一点。尤其是第一个数字,也就是增长率。要想每个月都稳定增长,你就得做出一个好到让人愿意推荐给朋友的东西。事实上,这也是为什么我总是先问创始人的增长率。它能说明他们是不是做对了东西。

那么,具体来说,怎么才能做出一个大家喜欢到愿意告诉朋友的东西?市场经济的麻烦之处,也是市场经济最好的地方,在于想做出一个顾客想要但他们现在还没有的东西,是很难的。只要一种新的、可满足的需求被发现,人们就会一窝蜂地去满足它。所以你必须发现一种别人还没意识到的需求。

怎么做呢?先自己感受到这种需求。

你们还年轻,而年轻的创始人通常应该做自己想要的东西。你们现在还没有足够的经验去知道别人需要什么。可与此同时,你们自己的需求又格外有价值,因为你们的需求预示着未来的需求。你们正处在开始使用新东西的年龄。现在你和你的朋友开始用的东西,十年后所有人都会在用。由于你对别人需求的直觉通常是个糟糕信号,而你自己的需求却是特别有价值的信号,所以你通常应该听第二个信号。你应该做你和你的朋友想要的东西。

做你和朋友想要的东西,并不意味着你非得做消费级产品。也许你和朋友是分子生物学家,而现在在 DNA 上其实有件很酷的事可以做,只是别人都忽略了。也许你和朋友痴迷无人机。这个点子不一定要有广泛吸引力。它真的只需要对你和你的朋友有吸引力就够了。

不用担心第二个数字,也就是市场规模。既然你预示着未来需求,市场自己会长大。而且总可以扩展到相邻市场。你真正需要的,只是在那片尚未被满足的需求领地上占住一个滩头阵地,然后从那里向外扩张。

那怎么得到这种点子?答案是关于初创公司最违反直觉的事情之一。这么说分量很重,因为关于初创公司,违反直觉的事本来就很多。但获得最好的创业点子的方式,不是去找创业点子。如果你有意识地去找创业点子,这会让你变得太保守。你会把那些离群值砍掉。因为最好的创业点子,一开始听起来往往特别烂,如果你是在刻意找创业点子,你会直接否掉它们。而这恰恰就是它们之前一直没有被发现的原因。

想想苹果、Facebook 或 Airbnb 刚开始时听起来有多像坏主意。会有多少人想拥有自己的电脑?一家公司要怎么靠大学生在网上互相盯着看赚钱?谁会花钱睡在别人家地板上的充气床垫上?现在我们知道这些点子后来怎样了,所以改写历史很容易。但我非常清楚地记得,Facebook 和 Airbnb 刚出现时听起来有多糟。我们还给 Airbnb 投了资,而我们当时也觉得这个点子很烂。我们投他们的原因,只是因为我们喜欢那些创始人

那怎么才能在不刻意寻找的情况下找到创业点子?答案是,和朋友一起做项目。最好的初创公司就是从这里来的。一开始它们甚至根本不是为了成为公司。它们只是一些人觉得做出来会很酷,于是就做了。这就是 Apple、Google 和 Facebook 最初的样子。它们一开始都不是冲着公司去的。

这之所以有效,就是我前面告诉你们的那个原因,你们预示着未来需求。所以如果你只是随手做一些你觉得很酷的东西,你做出来的东西其实一点也不随机。

这属于那种你的无意识比你的有意识知道得更多的情况。任何真正让你觉得做出来会很酷的东西,都有很高概率会导向一个好的创业点子,不管它听起来有多荒唐。你做出来的东西,不可能比我们 2006 年资助过的一家叫 Justin.TV 的公司更荒唐了。它的内容就是一个人,Justin Kan,把摄像头戴在脑袋侧面,边走边把自己经历的一切实时直播出去。但这家公司后来做得相当不错。其实你多半听说过它,只不过是它后来的名字,Twitch。

创办成功初创公司的关键,是对某一群用户理解得足够深,这样你才能做出他们恰好想要的东西。如果你年轻,你可以,也应该,用一个取巧的方法,为自己做东西。你了解你自己。但这只是更一般规律的一个具体例子。只有非常深地理解用户,你才能做出一个他们喜欢到愿意推荐给朋友的东西,而也只有这样,你才能得到让一家初创公司真正成功所需要的指数增长。

除了创办初创公司之外,当然还有别的致富方式。其中有些方式的确需要你去剥削别人。但初创公司是成为真正有钱人最常见的方式。如果你想创办一家成功的初创公司,关键不是剥削,而是共情。用户真正想要什么?你能为他们做什么,能让他们的生活显著变好?这种共情能力,就是我们在创始人身上寻找的东西,也是我们在录取的人身上努力培养的东西。

在你的社会里,人们是怎么变富的,这是理解那个社会最重要的事情之一。你不能让自己对这件事的看法,被意识形态、电影,或者几个世纪前的历史案例决定。你必须看你周围的世界,看看它实际上是怎么发生的。如果你自己想这么做,那你显然会被迫去理解它是怎么做成的。所以我对你们倒不是太担心。我真正担心的是未来的首相们。你们需要记住这场演讲。所以对你们来说,我要总结一下核心观点。

决定一家初创公司最终能做多大的,是两个数字,因此也决定了它的创始人会变得多富有。这两个数字是增长率,以及这种增长持续多久。第一个数字来自于你做出了一个用户喜欢到愿意推荐给朋友的东西。第二个数字来自于你身处一个大市场。如果你在一个大市场里实现指数增长,你的公司就会变得很有价值,而你作为股东,也会变得富有。你不仅不需要靠作弊来让这件事发生,只要你持续让客户满意,它就会自动发生。

感谢 Trevor Blackwell、Jared Friedman、Jessica Livingston 和 Garry Tan 阅读本文草稿,也感谢 Arwa Elrayess 和牛津联盟邀请我。

Image 1: How to Earn a Billion DollarsJune 2026 (This is based on a talk I gave at the Oxford Union.)

Image 1: How to Earn a Billion Dollars2026年6月 (本文基于我在牛津联盟的一次演讲。)

Since this is apparently the future prime ministers' club, I'm going to tell you about something it would be good if more politicians understood: I'm going to tell you how people become billionaires. I hope this will be useful to you even if you don't plan to go into politics. Those of you who don't become prime minister can become billionaires instead.

既然这里显然是未来首相俱乐部,那我就来讲一件如果有更多政治人物能明白会更好的事。我想告诉你们,人是怎么成为亿万富翁的。希望这对你们有用,就算你们不打算从政也是一样。那些没当上首相的人,也可以去当亿万富翁。

The reason I know about this topic is that 21 years ago Jessica and I started something called Y Combinator. If you haven't heard of Y Combinator, it's a cross between an investment firm and a school for startup founders. Since we started it in 2005 we've funded about 6500 companies.

我之所以了解这个话题,是因为 21 年前,Jessica 和我创办了一个叫 Y Combinator 的东西。如果你没听说过 Y Combinator,它有点像投资机构和创业者学校的结合体。自从我们在 2005 年创办它以来,我们已经资助了大约 6500 家公司。

Starting a successful startup is the most common way to become a billionaire, so in effect I've spent the last 21 years training people to become billionaires. So far about 30 of them have, but there are many more in the pipeline.

创办一家成功的初创公司,是成为亿万富翁最常见的方式。所以实际上,过去 21 年里,我一直在训练人们成为亿万富翁。到目前为止,大约已经有 30 人做到了,而且后面还有很多人在路上。

So you can imagine how astonished I was last month when an American politician said that it was impossible to earn a billion dollars. I felt like a skating coach hearing someone say that it's impossible to do a triple axel. Of course it's possible. It's hard, but it's possible.

所以你们可以想象,上个月当一位美国政客说赚到十亿美元是不可能的时候,我有多震惊。那感觉就像一个花滑教练听见有人说,三周半跳是不可能做到的。当然是可能的。它_很难_,但它是可能的。

She wasn't saying, of course, that it's impossible to become a billionaire. Obviously that's possible. Nor was she talking about the distinction between income and capital gains. She wasn't making a point about accounting. What she meant was that it's impossible to get that rich without doing something bad — without cheating in some way.

当然,她不是在说成为亿万富翁本身不可能。那显然是可能的。她也不是在谈收入和资本利得之间的区别。她不是在讲会计问题。她真正的意思是,一个人不可能在不做坏事的情况下变得那么有钱,不可能不通过某种作弊方式就赚到那么多。

A couple days later I was talking to the founder of a startup I'd funded. I began by asking, as I usually do when I meet a founder, what her growth rate was. 93% last month, she said. I pointed out that this meant her net worth was also growing at 93% a month. She was getting richer at a stupendously rapid rate. And yet she hadn't been doing anything bad. The reason her startup was growing so fast was simply that users loved what she'd built. So she could feel from her own experience how wrong that politician was. She wasn't exploiting anyone. Exactly the opposite in fact. The reason her startup was growing so fast was that she and her cofounder had been working their asses off to make their users happy, and as a result the users had been telling their friends. And that gets you exponential growth.

几天后,我在和一位我资助过的初创公司创始人聊天。像平时见创始人那样,我先问了她的增长率。她说,上个月是 93%。我指出,这意味着她的净资产也在以每月 93% 的速度增长。她正以惊人得离谱的速度变富。而且她并没有做任何坏事。她的公司之所以增长这么快,只是因为用户喜欢她做出来的东西。所以她完全可以从自己的亲身经历里感受到,那位政客错得有多离谱。她没有在剥削任何人。事实上恰恰相反。她的公司之所以增长这么快,是因为她和联合创始人拼命工作,只为让用户满意,于是用户开始把它推荐给朋友。这就带来了指数增长。

Later that day I was talking about her case online, and someone replied that having a few million and growing at 93% a month was radically different from being a billionaire.

那天晚些时候,我在网上谈到她的例子,有人回复说,拥有几百万资产并且每月增长 93%,和成为亿万富翁是截然不同的两回事。

I suspect many people would agree with this statement. But it turns out not merely to be false, but false in a very illuminating way.

我猜很多人都会同意这句话。但结果不只是错,而且是以一种非常有启发性的方式错了。

So I would like you all to do me a favor please. I would like you to take out your phones and calculate a number. I know this may seem contrived, but I promise it will be useful for you. I'm going to have you do the most common kind of calculation I do as an investor, and the experience will bring home to you what startups are all about.

所以我想请你们帮我个忙。请拿出手机,算一个数字。我知道这看起来像是刻意安排的,但我保证这会对你们有用。我要让你们做一种我作为投资人最常做的计算,而这个过程会让你们真正理解初创公司到底是怎么回事。

If we interpret his statement in the most conservative way and assume that a few means 2, her company has to grow 500x for her to become a billionaire. So we are going to calculate how many months of 93% growth it takes for something to grow 500x.

如果按最保守的方式理解那个人的话,假设几百万指的是 200 万,那她的公司要增长 500 倍,她才能成为亿万富翁。所以我们要来算一下,以每月 93% 的速度增长,需要多少个月才能增长 500 倍。

To do this we want to calculate the log base 1.93 of 500. The easiest way to do that is to go to Google search, which lets you do calculations right in the search box. So go to Google search and type log(500, 1.93). If you typed that right, the answer you get is about 9.45.

要算这个,我们需要求 500 以 1.93 为底的对数。最简单的办法是去 Google 搜索,它可以直接在搜索框里做计算。所以去 Google 搜索,输入 log(500, 1.93)。如果你输对了,得到的答案大约是 9.45。

That is how many months of 93% growth it takes to become a billionaire, starting from 2 million. A couple million and 93% growth are not, in fact, radically different from a billion. They're nine and a half months apart.

这就是从 200 万起步,以每月 93% 的速度增长,成为亿万富翁需要的月数。几百万和每月 93% 的增长,事实上和十亿美元并不是截然不同。它们之间只差九个半月。

Now you see why, when I meet a founder, the first thing I ask about is their growth rate.

现在你们就明白了,为什么我见到创始人时,第一件事总是问他们的增长率。

But I don't want anyone to accuse me of using unrealistic numbers, so let's take a more conservative growth rate. Let's see what happens at 15% a month. That's not rare at all. I constantly encounter startups growing at 15% a month.

不过我不想让任何人说我用了不现实的数据,所以我们来取一个更保守的增长率。我们看看每月 15% 会怎样。这一点都不罕见。我经常碰到每月增长 15% 的初创公司。

If your revenues grow at 15% a month, how much more will you be making 5 years from now? To calculate that, we need to find 1.15 to the 60th power (since 5 years is 60 months). So go to Google again and this time type 1.15^60. The answer should be about 4384. Meaning in 5 years your startup will be making 4384 times as much. If you're currently making ten thousand a month, in five years you'll be making about 44 million a month, or 526 million a year. And at that point, if you own as much of the company as founders typically do, you will be a billionaire.

如果你的收入每月增长 15%,那 5 年后你会赚到现在的多少倍?要算这个,我们需要求 1.15 的 60 次方,因为 5 年就是 60 个月。所以再去一次 Google,这次输入 1.15^60。答案应该大约是 4384。也就是说,5 年后,你的初创公司收入会是现在的 4384 倍。如果你现在每月收入是一万美元,那么五年后你每月收入大约会是 4400 万美元,也就是每年 5.26 亿美元。到了那时,如果你持有的股份和创始人通常持有的差不多,那你就会是亿万富翁。

In the real world, growth rates tend to slow down a bit. A very successful startup will probably be growing faster than 15% a month in year 1 and slower than 15% a month in year 4. But you end up in about the same place. If you start a startup in your early twenties, it's definitely possible to be a billionare by the time you're thirty. Hard, but possible.

在现实世界里,增长率往往会稍微放缓一点。一家非常成功的初创公司,在第一年的月增长率可能会高于 15%,到第四年则可能低于 15%。但最后你到达的位置大致一样。如果你在二十岁出头时创办一家公司,那么到三十岁成为亿万富翁,绝对是有可能的。很难,但可能。

I wanted you to feel this by doing the calculation yourselves, because now you understand one of the reasons people start startups. Exponential growth is like magic. It generates outcomes that seem impossible. And that's why some politicians distrust it. They don't understand the math of exponential growth, so when they see people becoming what seems to them impossibly rich, they assume they must have cheated.

我想让你们亲手做一遍这个计算,因为这样你们就能真正感受到,人们创办初创公司的原因之一是什么。指数增长就像魔法。它会制造出看似不可能的结果。这也是为什么有些政客不信任它。他们不理解指数增长的数学,所以当他们看见一些人变得在他们看来富得不可能时,就会以为这些人一定作弊了。

But now you at least understand, from having done the math yourselves, that you don't have to cheat to become a billionaire. You've seen for yourselves that there are only two numbers in the calculation, the growth rate and how long it continues. If it's impossible to make a billion dollars without cheating, which of those two numbers is impossible? It's certainly not impossible to grow at 15% a month without cheating. Startups do that all the time. And how long you can continue to grow at that rate depends on the size of the market. Obviously for you to grow 4000x, there has to be at least 4000x more demand. But that's all you need. And how could you possibly cheat to increase the market size?

但现在,至少你们已经通过亲自算过,明白了成为亿万富翁并不需要作弊。你们已经亲眼看到,这个计算里只有两个数字,增长率,以及这种增长能持续多久。如果不作弊就不可能赚到十亿美元,那么这两个数字里,到底是哪一个不可能?每月 15% 的增长显然不是不可能,而且不靠作弊也能做到。初创公司一直都在这么做。至于你能把这种增长持续多久,取决于市场有多大。显然,如果你要增长 4000 倍,就必须至少存在 4000 倍的需求。但你需要的也就只是这个而已。而你又怎么可能靠作弊去把市场规模变大呢?

If you're only planning to become prime minister, you can stop paying attention now. We've proved that it is in fact possible to earn a billion dollars, because it only depends on two numbers, one of which startups routinely hit without cheating, and another that cheating couldn't possibly affect.

如果你们只打算成为首相,那现在就可以不用继续听了。我们已经证明,赚到十亿美元确实是可能的,因为它只取决于两个数字,其中一个是初创公司不靠作弊也经常能达到的,另一个则根本不可能靠作弊来改变。

But if you actually want to become a billionaire, we should go into more detail. Especially about that first number, the growth rate. To grow at a consistent rate every month, you have to make something so good that people tell their friends about it. And in fact that's the other reason I always begin by asking founders their growth rate. It shows whether they've built the right thing.

但如果你真的想成为亿万富翁,那我们就得讲得更细一点。尤其是第一个数字,也就是增长率。要想每个月都稳定增长,你就得做出一个好到让人愿意推荐给朋友的东西。事实上,这也是为什么我总是先问创始人的增长率。它能说明他们是不是做对了东西。

So how, exactly, do you make something people like so much that they tell their friends about it? The problem with market economies, and also the great thing about market economies, is that it's hard to make something customers want that they don't already have. As soon as a new, satisfiable need is discovered, people rush to satisfy it. So you're going to have to discover a need that no one else knows about yet.

那么,具体来说,怎么才能做出一个大家喜欢到愿意告诉朋友的东西?市场经济的麻烦之处,也是市场经济最好的地方,在于想做出一个顾客想要但他们现在还没有的东西,是很难的。只要一种新的、可满足的需求被发现,人们就会一窝蜂地去满足它。所以你必须发现一种别人还没意识到的需求。

How do you do that? By feeling the need yourself.

怎么做呢?先自己感受到这种需求。

You're young, and usually young founders should make something that they themselves want. You don't have enough experience yet to know what other people need. But at the same time your own needs are uniquely valuable, because your needs predict future demand. You're the age when people start using new things. Whatever you and your friends start using now, everyone is going to be using in ten years. Since your intuitions about other people's needs are usually a crap signal, and your own needs are an especially valuable one, you should usually listen to the second signal; you should make something you and your friends want.

你们还年轻,而年轻的创始人通常应该做自己想要的东西。你们现在还没有足够的经验去知道别人需要什么。可与此同时,你们自己的需求又格外有价值,因为你们的需求预示着未来的需求。你们正处在开始使用新东西的年龄。现在你和你的朋友开始用的东西,十年后所有人都会在用。由于你对别人需求的直觉通常是个糟糕信号,而你自己的需求却是特别有价值的信号,所以你通常应该听第二个信号。你应该做你和你的朋友想要的东西。

Making something you and your friends want doesn't mean you have to build a consumer product. Maybe you and your friends are molecular biologists, and there's something cool that could be done now to DNA that everyone else has overlooked. Maybe you and your friends are into drones. The idea doesn't have to have a wide appeal. It literally just has to appeal to you and your friends.

做你和朋友想要的东西,并不意味着你非得做消费级产品。也许你和朋友是分子生物学家,而现在在 DNA 上其实有件很酷的事可以做,只是别人都忽略了。也许你和朋友痴迷无人机。这个点子不一定要有广泛吸引力。它真的只需要对你和你的朋友有吸引力就够了。

Don't worry about the second number, the market size. Since you predict future demand, the market will grow. And it's always possible to expand into adjacent markets. All you need is a beachhead in the territory of unsatisfied need that you can expand from.

不用担心第二个数字,也就是市场规模。既然你预示着未来需求,市场自己会长大。而且总可以扩展到相邻市场。你真正需要的,只是在那片尚未被满足的需求领地上占住一个滩头阵地,然后从那里向外扩张。

How do you get an idea like that? The answer is one of the most counterintuitive things about startups — which is saying something, because there are a lot of counterintuitive things about startups. But the way to get the very best startup ideas is not to look for startup ideas. If you're consciously looking for startup ideas, it will make you too conservative. You'll lop off the outliers. Because the very best startup ideas tend to sound so lame, at first, that you'd reject them if you were consciously looking for startup ideas. That's what has prevented them from being discovered.

那怎么得到这种点子?答案是关于初创公司最违反直觉的事情之一。这么说分量很重,因为关于初创公司,违反直觉的事本来就很多。但获得最好的创业点子的方式,不是去找创业点子。如果你有意识地去找创业点子,这会让你变得太保守。你会把那些离群值砍掉。因为最好的创业点子,一开始听起来往往特别烂,如果你是在刻意找创业点子,你会直接否掉它们。而这恰恰就是它们之前一直没有被发现的原因。

Imagine what a bad idea Apple or Facebook or Airbnb seemed at first. How many people are going to want their own computers? How is a company going to make money from undergrads stalking one another online? Who's going to pay to sleep on an airbed on someone's floor? We know how these ideas turned out, so it's easy to rewrite history, but I remember very well how bad Facebook and Airbnb sounded at first. We funded Airbnb, and we thought the idea was bad. The reason we funded them was just that we liked the founders.

想想苹果、Facebook 或 Airbnb 刚开始时听起来有多像坏主意。会有多少人想拥有自己的电脑?一家公司要怎么靠大学生在网上互相盯着看赚钱?谁会花钱睡在别人家地板上的充气床垫上?现在我们知道这些点子后来怎样了,所以改写历史很容易。但我非常清楚地记得,Facebook 和 Airbnb 刚出现时听起来有多糟。我们还给 Airbnb 投了资,而我们当时也觉得这个点子很烂。我们投他们的原因,只是因为我们喜欢那些创始人

So how do you find startup ideas without looking for them? By working on projects with your friends. That's where the very best startups come from. Initially they're not even meant to be companies. They're just something people built because they thought it would be cool. That's how Apple and Google and Facebook all started. None of them were meant to be companies at first.

那怎么才能在不刻意寻找的情况下找到创业点子?答案是,和朋友一起做项目。最好的初创公司就是从这里来的。一开始它们甚至根本不是为了成为公司。它们只是一些人觉得做出来会很酷,于是就做了。这就是 Apple、Google 和 Facebook 最初的样子。它们一开始都不是冲着公司去的。

The reason this works is what I told you earlier: you predict future demand. So if you just build random stuff you think would be cool, the things you build will actually be far from random.

这之所以有效,就是我前面告诉你们的那个原因,你们预示着未来需求。所以如果你只是随手做一些你觉得很酷的东西,你做出来的东西其实一点也不随机。

This is one of those cases where your unconscious mind knows more than your conscious mind does. Anything that genuinely seems to you like it would be a cool thing to build has a high probability of leading to a good startup idea, no matter how preposterous it sounds. Whatever you build couldn't possibly sound more preposterous than a startup we funded in 2006 called Justin.TV. It consisted of one guy, Justin Kan, walking around with a camera on the side of his head, live streaming everything that happened to him. But this company ended up doing quite well. In fact you've probably heard of it, but under its new name, Twitch.

这属于那种你的无意识比你的有意识知道得更多的情况。任何真正让你觉得做出来会很酷的东西,都有很高概率会导向一个好的创业点子,不管它听起来有多荒唐。你做出来的东西,不可能比我们 2006 年资助过的一家叫 Justin.TV 的公司更荒唐了。它的内容就是一个人,Justin Kan,把摄像头戴在脑袋侧面,边走边把自己经历的一切实时直播出去。但这家公司后来做得相当不错。其实你多半听说过它,只不过是它后来的名字,Twitch。

The key to starting a successful startup is to understand some group of users so well that you can make exactly what they want. If you're young you can, and should, use the hack of making something for yourself. You understand yourself. But this is just an instance of the more general rule. Only by understanding users very deeply can you make something they love so much that they tell their friends about it, and only that can get you the exponential growth you need to make a startup really successful.

创办成功初创公司的关键,是对某一群用户理解得足够深,这样你才能做出他们恰好想要的东西。如果你年轻,你可以,也应该,用一个取巧的方法,为自己做东西。你了解你自己。但这只是更一般规律的一个具体例子。只有非常深地理解用户,你才能做出一个他们喜欢到愿意推荐给朋友的东西,而也只有这样,你才能得到让一家初创公司真正成功所需要的指数增长。

There are other ways to get rich than by starting startups. Some of those do require you to exploit people. But startups are the most common way to become really rich, and if you want to start a successful startup, the key is not exploitation but empathy. What do users really want? What could you do for them that would make their lives dramatically better? That kind of empathy is what we look for in founders, and what we cultivate in the ones we accept.

除了创办初创公司之外,当然还有别的致富方式。其中有些方式的确需要你去剥削别人。但初创公司是成为真正有钱人最常见的方式。如果你想创办一家成功的初创公司,关键不是剥削,而是共情。用户真正想要什么?你能为他们做什么,能让他们的生活显著变好?这种共情能力,就是我们在创始人身上寻找的东西,也是我们在录取的人身上努力培养的东西。

How people become rich in your society is one of the most important things to understand about it. You can't let your beliefs about this be determined by ideology, or movies, or historical examples that are centuries old. You must look at the world around you and see how it's actually done. If you want to do it yourself, obviously you'll be forced to understand how it's done. So I don't worry too much about you. The ones I worry about are the future prime ministers. You need to remember this talk. So for you I'm going to summarize the key ideas.

在你的社会里,人们是怎么变富的,这是理解那个社会最重要的事情之一。你不能让自己对这件事的看法,被意识形态、电影,或者几个世纪前的历史案例决定。你必须看你周围的世界,看看它实际上是怎么发生的。如果你自己想这么做,那你显然会被迫去理解它是怎么做成的。所以我对你们倒不是太担心。我真正担心的是未来的首相们。你们需要记住这场演讲。所以对你们来说,我要总结一下核心观点。

There are two numbers that determine how big a startup gets, and thus how rich its founders become: the growth rate and how long it continues. You get the first by making something users like so much they tell their friends. You get the second by being in a big market. If you grow exponentially into a big market, your startup will become valuable, and you, as a shareholder, will become rich. You not only don't have to cheat to make this happen, it will happen automatically if you just keep making customers happy.

决定一家初创公司最终能做多大的,是两个数字,因此也决定了它的创始人会变得多富有。这两个数字是增长率,以及这种增长持续多久。第一个数字来自于你做出了一个用户喜欢到愿意推荐给朋友的东西。第二个数字来自于你身处一个大市场。如果你在一个大市场里实现指数增长,你的公司就会变得很有价值,而你作为股东,也会变得富有。你不仅不需要靠作弊来让这件事发生,只要你持续让客户满意,它就会自动发生。

Thanks to Trevor Blackwell, Jared Friedman, Jessica Livingston, and Garry Tan for reading drafts of this, and to Arwa Elrayess and the Oxford Union for hosting me.

感谢 Trevor Blackwell、Jared Friedman、Jessica Livingston 和 Garry Tan 阅读本文草稿,也感谢 Arwa Elrayess 和牛津联盟邀请我。

Image 1: How to Earn a Billion DollarsJune 2026 (This is based on a talk I gave at the Oxford Union.)

Since this is apparently the future prime ministers' club, I'm going to tell you about something it would be good if more politicians understood: I'm going to tell you how people become billionaires. I hope this will be useful to you even if you don't plan to go into politics. Those of you who don't become prime minister can become billionaires instead.

The reason I know about this topic is that 21 years ago Jessica and I started something called Y Combinator. If you haven't heard of Y Combinator, it's a cross between an investment firm and a school for startup founders. Since we started it in 2005 we've funded about 6500 companies.

Starting a successful startup is the most common way to become a billionaire, so in effect I've spent the last 21 years training people to become billionaires. So far about 30 of them have, but there are many more in the pipeline.

So you can imagine how astonished I was last month when an American politician said that it was impossible to earn a billion dollars. I felt like a skating coach hearing someone say that it's impossible to do a triple axel. Of course it's possible. It's hard, but it's possible.

She wasn't saying, of course, that it's impossible to become a billionaire. Obviously that's possible. Nor was she talking about the distinction between income and capital gains. She wasn't making a point about accounting. What she meant was that it's impossible to get that rich without doing something bad — without cheating in some way.

A couple days later I was talking to the founder of a startup I'd funded. I began by asking, as I usually do when I meet a founder, what her growth rate was. 93% last month, she said. I pointed out that this meant her net worth was also growing at 93% a month. She was getting richer at a stupendously rapid rate. And yet she hadn't been doing anything bad. The reason her startup was growing so fast was simply that users loved what she'd built. So she could feel from her own experience how wrong that politician was. She wasn't exploiting anyone. Exactly the opposite in fact. The reason her startup was growing so fast was that she and her cofounder had been working their asses off to make their users happy, and as a result the users had been telling their friends. And that gets you exponential growth.

Later that day I was talking about her case online, and someone replied that having a few million and growing at 93% a month was radically different from being a billionaire.

I suspect many people would agree with this statement. But it turns out not merely to be false, but false in a very illuminating way.

So I would like you all to do me a favor please. I would like you to take out your phones and calculate a number. I know this may seem contrived, but I promise it will be useful for you. I'm going to have you do the most common kind of calculation I do as an investor, and the experience will bring home to you what startups are all about.

If we interpret his statement in the most conservative way and assume that a few means 2, her company has to grow 500x for her to become a billionaire. So we are going to calculate how many months of 93% growth it takes for something to grow 500x.

To do this we want to calculate the log base 1.93 of 500. The easiest way to do that is to go to Google search, which lets you do calculations right in the search box. So go to Google search and type log(500, 1.93). If you typed that right, the answer you get is about 9.45.

That is how many months of 93% growth it takes to become a billionaire, starting from 2 million. A couple million and 93% growth are not, in fact, radically different from a billion. They're nine and a half months apart.

Now you see why, when I meet a founder, the first thing I ask about is their growth rate.

But I don't want anyone to accuse me of using unrealistic numbers, so let's take a more conservative growth rate. Let's see what happens at 15% a month. That's not rare at all. I constantly encounter startups growing at 15% a month.

If your revenues grow at 15% a month, how much more will you be making 5 years from now? To calculate that, we need to find 1.15 to the 60th power (since 5 years is 60 months). So go to Google again and this time type 1.15^60. The answer should be about 4384. Meaning in 5 years your startup will be making 4384 times as much. If you're currently making ten thousand a month, in five years you'll be making about 44 million a month, or 526 million a year. And at that point, if you own as much of the company as founders typically do, you will be a billionaire.

In the real world, growth rates tend to slow down a bit. A very successful startup will probably be growing faster than 15% a month in year 1 and slower than 15% a month in year 4. But you end up in about the same place. If you start a startup in your early twenties, it's definitely possible to be a billionare by the time you're thirty. Hard, but possible.

I wanted you to feel this by doing the calculation yourselves, because now you understand one of the reasons people start startups. Exponential growth is like magic. It generates outcomes that seem impossible. And that's why some politicians distrust it. They don't understand the math of exponential growth, so when they see people becoming what seems to them impossibly rich, they assume they must have cheated.

But now you at least understand, from having done the math yourselves, that you don't have to cheat to become a billionaire. You've seen for yourselves that there are only two numbers in the calculation, the growth rate and how long it continues. If it's impossible to make a billion dollars without cheating, which of those two numbers is impossible? It's certainly not impossible to grow at 15% a month without cheating. Startups do that all the time. And how long you can continue to grow at that rate depends on the size of the market. Obviously for you to grow 4000x, there has to be at least 4000x more demand. But that's all you need. And how could you possibly cheat to increase the market size?

If you're only planning to become prime minister, you can stop paying attention now. We've proved that it is in fact possible to earn a billion dollars, because it only depends on two numbers, one of which startups routinely hit without cheating, and another that cheating couldn't possibly affect.

But if you actually want to become a billionaire, we should go into more detail. Especially about that first number, the growth rate. To grow at a consistent rate every month, you have to make something so good that people tell their friends about it. And in fact that's the other reason I always begin by asking founders their growth rate. It shows whether they've built the right thing.

So how, exactly, do you make something people like so much that they tell their friends about it? The problem with market economies, and also the great thing about market economies, is that it's hard to make something customers want that they don't already have. As soon as a new, satisfiable need is discovered, people rush to satisfy it. So you're going to have to discover a need that no one else knows about yet.

How do you do that? By feeling the need yourself.

You're young, and usually young founders should make something that they themselves want. You don't have enough experience yet to know what other people need. But at the same time your own needs are uniquely valuable, because your needs predict future demand. You're the age when people start using new things. Whatever you and your friends start using now, everyone is going to be using in ten years. Since your intuitions about other people's needs are usually a crap signal, and your own needs are an especially valuable one, you should usually listen to the second signal; you should make something you and your friends want.

Making something you and your friends want doesn't mean you have to build a consumer product. Maybe you and your friends are molecular biologists, and there's something cool that could be done now to DNA that everyone else has overlooked. Maybe you and your friends are into drones. The idea doesn't have to have a wide appeal. It literally just has to appeal to you and your friends.

Don't worry about the second number, the market size. Since you predict future demand, the market will grow. And it's always possible to expand into adjacent markets. All you need is a beachhead in the territory of unsatisfied need that you can expand from.

How do you get an idea like that? The answer is one of the most counterintuitive things about startups — which is saying something, because there are a lot of counterintuitive things about startups. But the way to get the very best startup ideas is not to look for startup ideas. If you're consciously looking for startup ideas, it will make you too conservative. You'll lop off the outliers. Because the very best startup ideas tend to sound so lame, at first, that you'd reject them if you were consciously looking for startup ideas. That's what has prevented them from being discovered.

Imagine what a bad idea Apple or Facebook or Airbnb seemed at first. How many people are going to want their own computers? How is a company going to make money from undergrads stalking one another online? Who's going to pay to sleep on an airbed on someone's floor? We know how these ideas turned out, so it's easy to rewrite history, but I remember very well how bad Facebook and Airbnb sounded at first. We funded Airbnb, and we thought the idea was bad. The reason we funded them was just that we liked the founders.

So how do you find startup ideas without looking for them? By working on projects with your friends. That's where the very best startups come from. Initially they're not even meant to be companies. They're just something people built because they thought it would be cool. That's how Apple and Google and Facebook all started. None of them were meant to be companies at first.

The reason this works is what I told you earlier: you predict future demand. So if you just build random stuff you think would be cool, the things you build will actually be far from random.

This is one of those cases where your unconscious mind knows more than your conscious mind does. Anything that genuinely seems to you like it would be a cool thing to build has a high probability of leading to a good startup idea, no matter how preposterous it sounds. Whatever you build couldn't possibly sound more preposterous than a startup we funded in 2006 called Justin.TV. It consisted of one guy, Justin Kan, walking around with a camera on the side of his head, live streaming everything that happened to him. But this company ended up doing quite well. In fact you've probably heard of it, but under its new name, Twitch.

The key to starting a successful startup is to understand some group of users so well that you can make exactly what they want. If you're young you can, and should, use the hack of making something for yourself. You understand yourself. But this is just an instance of the more general rule. Only by understanding users very deeply can you make something they love so much that they tell their friends about it, and only that can get you the exponential growth you need to make a startup really successful.

There are other ways to get rich than by starting startups. Some of those do require you to exploit people. But startups are the most common way to become really rich, and if you want to start a successful startup, the key is not exploitation but empathy. What do users really want? What could you do for them that would make their lives dramatically better? That kind of empathy is what we look for in founders, and what we cultivate in the ones we accept.

How people become rich in your society is one of the most important things to understand about it. You can't let your beliefs about this be determined by ideology, or movies, or historical examples that are centuries old. You must look at the world around you and see how it's actually done. If you want to do it yourself, obviously you'll be forced to understand how it's done. So I don't worry too much about you. The ones I worry about are the future prime ministers. You need to remember this talk. So for you I'm going to summarize the key ideas.

There are two numbers that determine how big a startup gets, and thus how rich its founders become: the growth rate and how long it continues. You get the first by making something users like so much they tell their friends. You get the second by being in a big market. If you grow exponentially into a big market, your startup will become valuable, and you, as a shareholder, will become rich. You not only don't have to cheat to make this happen, it will happen automatically if you just keep making customers happy.

Thanks to Trevor Blackwell, Jared Friedman, Jessica Livingston, and Garry Tan for reading drafts of this, and to Arwa Elrayess and the Oxford Union for hosting me.

📋 讨论归档

讨论进行中…