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单人用AI构建"跨媒体宇宙"：生产力神话还是幸存者偏差？

Gerard Bisbal 用 AI 工具链将个人科幻 IP "NUVAGAIA" 从笔记推向多媒介发布，其实践证明了 AI 在原型加速上的真实价值，但文章将其包装为"单人匹敌百万美元团队"的跨媒体革命，本质是缺乏商业验证、版权审视与第三方核查的 PR 叙事。
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2026-06-28 原文链接 ↗

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讨论归档

核心观点

AI将跨媒体制作的执行门槛从“团队级”降至“个人级” Bisbal使用ChatGPT统筹世界观、Gemini开发剧本、DALLE 3生成视觉素材、定制TTS处理音频，在一周内完成了传统流程需要数月的世界观地基搭建，使单人维持多媒介输出成为可能。
连贯性依赖人类预设的“正典”标准，而非AI自动生成 受访者强调NUVAGAIA拥有内部规则、文明指南和视觉基调，AI仅作为扩展工具；若生成内容不符合世界内在逻辑，即使视觉壮观也会被丢弃，这表明AI时代创作的核心壁垒已从执行技能转向审美判断与拒绝能力。
文章存在将“产出能力”偷换为“IP成功”的误导性叙事 全文以Bisbal单一个案作为普遍性证据，却未提供任何受众规模、市场反馈或商业数据，将“用AI做出了内容”直接等同于“成功构建跨媒体宇宙”，忽略了Unknown 9等大团队项目与NUVAGAIA在媒介复杂度和质量门槛上的本质差异。
AI生成内容的灵魂与法律风险被系统性淡化 受访者承认AI语音仍可能破坏沉浸感、AI输出常“正确但无灵魂”，且文章完全回避了生成式AI训练数据的版权争议及产出物难以获得完整知识产权保护的致命风险，而这对声称要开发桌游、影视的IP而言是致命短板。
“多模型分工协作”成为可复用的个人工作流范式 Bisbal没有依赖单一模型，而是让不同工具承担特定角色（ChatGPT管结构、Gemini管剧本、DALLE 3管美术），这种类似Multi-Agent的专用化分工，比All-in-One思维更能保证复杂项目的输出质量。

跟我们的关联

对ATou意味着什么：NUVAGAIA的“由内而外一致性框架”（先建内部正典再生成公开内容）可直接迁移到ATou的叙事世界构建中，避免AI辅助创作时常见的设定崩坏与风格漂移，下一步应建立不公开的“设定圣经”作为AI生成的硬约束。
对Neta意味着什么：文章揭示了“单人+AI工具链”在特定范围内可以替代传统团队的内容生产模式，但Neta需要警惕这种范式的版权脆弱性——若AI生成素材无法确权，后续的跨媒体商业化（如授权、改编）将面临法律真空，下一步需在工具选择和工作流中前置知识产权审查。
对Uota意味着什么：受访者将AI定位为“受控工具”而非作者，强调“作者身份在于愿景、判断和选择”，这印证了Uota关于人机协作中人类最终决策权的判断；下一步可将此案例作为“AI作为工作记忆和咨询工具”的具体参照，但需剔除其媒体包装中的技术乐观主义滤镜。

讨论引子

1. 当AI把“执行门槛”降到极低时，ATou/Neta/Uota各自最需要强化的“拒绝能力”（即判断什么不该做、什么不该发）具体体现在哪些环节？ 2. NUVAGAIA依赖商业模型（DALLE 3、Gemini等）的订阅服务作为产能基础设施，若未来版权诉讼导致模型下架或条款剧变，这种单人跨媒体项目的可持续性是否只是建立在沙地上的幻觉？ 3. 文章声称AI“放大了人类创造力”而非替代，但在Bisbal的工作流中（文本转语音、图像生成、代码编写），传统上需要配音演员、插画师、前端工程师的劳动已被一人替代，这种叙事是否掩盖了创意产业中实实在在的劳动转移与收入剥夺？

一位创作者如何使用 AI 构建完整的跨媒体（transmedia）科幻宇宙

作者 Ian Dean 发布于 2026年6月21日

“如果没有 AI，NUVAGAIA 仍然只会是一个装满笔记的文件夹，”Gerard Bisbal 说道。

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（图片来源：Gerard Bisbal）

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关于 AI 的争论正慢慢从是否应该使用 AI 转向一个更微妙的问题：如何、何时以及为什么使用生成式 AI。虽然大部分讨论都集中在图像生成和生产力上，但一些创作者正在使用 AI 来应对更宏大的目标：构建完整的世界。NUVAGAIA 就是这样的项目之一。

NUVAGAIA 由 Gerard Bisbal 创作，是一个雄心勃勃的科幻宇宙，它将太阳朋克（solarpunk）理念与宇宙恐怖（cosmic horror）融合在一起，涵盖了播客、故事、艺术作品、视频、不断完善的维基百科，甚至互动小说。这是一种庞大的跨媒体（transmedia）项目，在不久前，它还需要一个由作家、艺术家和制作人组成的团队才能启动。它将耗资数百万美元，需要遍布全球的团队，并且极有可能陷入繁文缛节和创意争论中；看看 Reflector Entertainment 的 Unknown 9: Awakening 就知道了，虽然它有趣且制作精良，但却受制于其更广泛的媒体野心。

相反，Gerard Bisbal 很大程度上是独自构建这个世界的，他混合使用各种 AI 工具来帮助开发背景设定（lore）、创建视觉效果、生成声音，并让不断扩展的正典（canon）保持正轨。有趣的地方不在于技术本身，而在于它是如何被引导、编辑并塑造成一个连贯的整体的。

在下文中，Gerard Bisbal 分享了他如何以及为何使用 AI 创造一个跨媒体世界，为什么一致性比视觉奇观更重要，以及新兴工具如何让独立创作者能够以前所未有的宏大尺度进行思考。

（图片来源：Gerard Bisbal）

CB：为什么 AI 会成为将 NUVAGAIA 构建为跨媒体世界的核心？

Gerard Bisbal：AI 成为核心，是因为 NUVAGAIA 最初的想法太庞大了，我无法通过传统方式独自开发。

第一步是创造我自己的科幻世界。但我很快明白，除非找到被发现的途径，否则一个世界本身是无法触达受众的。这就是跨媒体发挥作用的地方：播客、故事、图像、视频、网站和公开的背景设定，作为进入同一个宇宙的不同入口。

AI 让我能够将这一愿景转化为单人即可制作的内容。在我的创意指导下，AI 使得以原本不可行的规模进行探索、制作原型和发布成为可能。

（图片来源：Gerard Bisbal）

CB：在使用 AI 之前，设计和世界构建的过程是怎样的？

Gerard Bisbal：就我而言，并没有一个完全脱离 AI 的“之前”阶段。AI 从一开始就存在了，包括研究和概念探索阶段。

第一步是战略性搜索：我想创造一个科幻 IP，我需要了解哪些领域有潜力且尚未被充分开发。这就是我发现太阳朋克（solarpunk）的过程，当时我还不知道这个名字，我开始基于一个前提进行构建：太阳朋克与宇宙恐怖的对比。

从那时起，我开始创建文档、视觉创意、内部规则、文明、角色和冲突。AI 帮助我更快地进行研究、整理参考资料、探索各种可能性，并将零散的直觉转化为更清晰的世界结构。

CB：除了写作或生成对话，您还在哪些方面使用 AI？

Gerard Bisbal：我在流程的许多环节都使用它，始终将其作为一种受控的工具。对于图像，我从结构化的提示词（prompts）开始，测试不同的变体，丢弃许多输出结果，并不断迭代，直到找到符合 NUVAGAIA 视觉基调的内容。

对于播客，在完成剧本后，我使用文本转语音（text-to-speech）工具生成声音，然后手动处理组装、剪辑、音乐选择、音效和节奏。我也在网站建设中使用它，作为一个氛围编码（vibe-coding）的过程。此外，它还帮助我整理背景设定、测试想法、保持连贯性、翻译、准备宣传材料，并测试同一个想法在不同格式下的效果。

（图片来源：Gerard Bisbal）

CB：您如何让一个 AI 辅助构建的世界在不同格式中都显得真实且连贯？

Gerard Bisbal：连贯性不会仅仅因为你使用了 AI 就自然出现；它的出现是因为你有明确的标准。NUVAGAIA 有内部规则、名称、文明、年表、美学，以及其冲突的内在逻辑。AI 可以帮助扩展所有这些内容，但它不能决定什么属于这个世界，什么不属于。这个决定权在我。如果一张图片很壮观，但感觉不像 NUVAGAIA，那它就没用。如果一段文字解释得太多或与基调相矛盾，它就会被重写。

我试图让每种格式都发挥其功能：播客带来沉浸感，故事深化角色和文化，维基百科整理正典，而图像让世界变得可见。AI 加速了这个过程，但连贯性来自于我的愿景和判断。

（图片来源：Gerard Bisbal）

CB：NUVAGAIA 能否超越固定的故事进行演变？

Gerard Bisbal：是的。NUVAGAIA 的构想不仅仅是一个封闭的故事，而是一个可以分层发展的宇宙。目前，它通过播客、故事、维基百科、图像和视频来展现，但我已经在测试更开放的形式。

第一个例子是 Thresholds 系列：读者可以决定故事走向的互动作品。这种选择不会停留在外部或成为轶事；它会成为正典的一部分，并被纳入维基百科。从长远来看，NUVAGAIA 可以扩展到桌面游戏或卡牌游戏等其他格式，或者朝着更具互动性的体验、电子游戏、剧集或电影的方向发展。

但在达到那一步之前，最重要的是建立一个坚实的基础：世界、基调、角色、规则和社区。

（图片来源：Gerard Bisbal）

CB：您如何在不同格式中保持角色、文明和事件的连续性？

Gerard Bisbal：我是由内而外构建 NUVAGAIA 的。有很多公众可能永远看不到的内部材料，但它们支撑着发布的内容：角色卡、文明指南、名称、年表、Star Weavers 的规则、视觉基调以及事件之间的关系。

播客讲述主线故事，但短篇故事让我能够扩展那些不适合放在播客里的内容：角色背景、日常生活、文化冲突或这个世界里的小故事。维基百科作为正典的公共档案，正在逐步解锁和扩展。

AI 充当工作记忆和咨询工具，但连续性首先取决于结构、修订和人类的编辑决策。

CB：您使用哪些 AI 模型，为什么？

Gerard Bisbal：我根据流程的不同部分使用不同的工具。ChatGPT 是我在世界构建、组织、创意策略和连贯性审查方面的主要助手，因为它让我能够以结构化的方式工作，并保持对项目的全局视野。Gemini 在支持播客剧本开发方面表现出色；在测试了几个选项后，它是最适合我的。

对于声音，我在 Google Colab 的一个小型定制环境中使用 Gemini TTS，因为它允许我控制语调、语速和意图。对于图像，我主要使用 DALLE 3，因为尽管它早于更近期的模型，但它能为我提供 NUVAGAIA 视觉形象所追求的手绘质感。我还使用 ComfyUI、GPT Image 2、Nano Banana Pro 以及 Google Flow 中的 Veo 进行修图、编辑和视频制作。

（图片来源：Gerard Bisbal）

CB：您如何防止 AI 生成的内容显得重复或没有灵魂？

Gerard Bisbal：你不应该接受第一个输出作为最终答案。AI 可以非常快地生成正确的东西，但“正确”并不总是有灵魂的。这就是为什么我在明确的限制下工作：哪个文明在说话，它有什么基调，底层隐藏着什么冲突，以及这件作品在世界中起什么作用。许多想法被丢弃了。其他想法在发布前经过了大量改造。

在图像中，我寻找富有表现力的不完美和连贯性，而不仅仅是壮观。在文本中，我试图确保底层始终存在人类的问题：失去、身份、希望、内疚、社区。我认为最大的困难在于 AI 声音。它们已经进步了很多，但仍然可能会破坏沉浸感。这就是为什么我将当前的播客视为一个不断发展的概念验证（proof of concept）。

CB：是什么启发了您采用 AI 驱动的世界构建方法？

Gerard Bisbal：我之前曾参与过另一个个人 AI 辅助项目，从那时起我看到了潜力，并决定尝试构建自己的科幻 IP。首先吸引我的是这个世界：它的文化、美学、冲突和可能性。最初的研究将我引向了太阳朋克，当我将它与宇宙恐怖结合时，孕育 NUVAGAIA 的张力就出现了：一个充满希望的未来，面对着它无法完全理解的事物。

后来，我意识到我需要更多的多样性，并开发了 Hydrovelan 和 Nanocodax 文明，作为我自己对蒸汽朋克和赛博朋克式想象的演变。AI 让我能够以极快的速度探索所有这些，但灵感并非纯粹来自技术，而是来自创意：使用一种新工具来探索一个想法，如果没有它，这个想法可能只会永远留在抽屉里。

（图片来源：Gerard Bisbal）

CB：您将 AI 视为一种生产工具，还是一种讲述跨媒体故事的新方式？

Gerard Bisbal：目前，我主要将其用作生产和探索的工具，但我相信它可以开辟讲述跨媒体故事的新方式。在 NUVAGAIA 中，它让我能够从一个想法转向多种表达方式：故事、图像、剧集、视频、网站、维基百科或互动作品。这改变了你思考虚构世界的方式，因为你不再仅仅将其作为文本来开发，而是作为一个由相互关联的格式组成的系统。即便如此，我也不认为 AI 本身是一个作者。对我来说，作者身份在于愿景、判断、选择和方向。AI 是一套新的画笔：它扩展了你可以尝试的范围，但它不能决定什么值得存在。

（图片来源：Gerard Bisbal）

CB：如果没有 AI，您能完成这个项目吗？

Gerard Bisbal：作为一种想法的 NUVAGAIA，也许可以。但作为一个真实的、已发布的跨媒体项目的 NUVAGAIA，以这种方式是不可能的。如果没有 AI，它可能最终只会是一个装满笔记的文件夹、几个概念，也许还有一篇短篇小说。AI 大大缩短了想象世界与将其具象化之间的距离。在一个星期内，我就能奠定世界构建的基础，而这如果靠我自己可能需要几个月甚至几年的时间。在那之后，它让我能够开发图像、剧本、故事、视频和网站。这并不意味着一切都是按一下按钮就创造出来的。这其中有指导、编辑和大量的手工工作。但这确实意味着，一个人就可以构建一个以前需要整个团队才能完成的适度规模的项目。

（图片来源：Gerard Bisbal）

CB：您对那些尚未使用过 AI 的人有什么想说的？

Gerard Bisbal：我会告诉他们，从自己的愿景开始，而不是从工具开始。如果你没有判断力，AI 很容易将你引向平庸。但如果你知道自己想表达什么、寻找什么样的基调，以及不想跨越哪些界限，它就能赋予你力量，成为一个不可思议的创意工坊。我也理解那些疑虑。关于伦理、权利、取代人类工作以及艺术价值丧失的担忧是合理的。我不认为这些担忧应该被忽视。但在我的经验中，使用 AI 并没有消除人类的创造力；它放大了创造力。工具越强大，你就越需要品味、方向、编辑和责任感。对我来说，这不在于让 AI 为你创作，而在于学习如何引导它。

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How one creator is using AI to build an entire transmedia sci-fi universe

一位创作者如何使用 AI 构建完整的跨媒体（transmedia）科幻宇宙

By Ian Dean published 21 June 2026

作者 Ian Dean 发布于 2026年6月21日

"Without AI, NUVAGAIA would still be a folder of notes," says Gerard Bisbal.

“如果没有 AI，NUVAGAIA 仍然只会是一个装满笔记的文件夹，”Gerard Bisbal 说道。

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(Image credit: Gerard Bisbal)

（图片来源：Gerard Bisbal）

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The debate about AI is slowly moving away from the question of whether AI should be used and towards a more nuanced one: how, when, and why generative AI could be used. While much of that conversation focuses on image generation and productivity, some creators are using AI to tackle something far bigger: building entire worlds. NUVAGAIA is one of those projects.

Created by Gerard Bisbal, NUVAGAIA is an ambitious sci-fi universe that blends solarpunk ideals with cosmic horror and spans podcasts, stories, artwork, videos, a growing wiki, and even interactive fiction. It's the sort of expansive transmedia project that, not so long ago, would have needed a team of writers, artists and producers to get off the ground. It would have cost millions of dollars, teams across the globe, and most likely have been bogged down in paperwork and creative wrangling; just take a look at Reflector Entertainments Unknown 9: Awakening, which, while fun and polished, was in hock to its wider media ambitions.

Instead, Gerard Bisbal is building this world largely himself, using a mix of AI tools to help develop lore, create visuals, generate voices and keep an ever-expanding canon on track. What's interesting isn't the technology itself, but how it's being directed, edited and shaped into something coherent.

Below, Gerard Bisbal shares insights into how and why hes creating a transmedia world with AI, why consistency matters more than spectacle, and how emerging tools are making it possible for solo creators to think on a much bigger scale than ever before.

(Image credit: Gerard Bisbal)

（图片来源：Gerard Bisbal）

CB: Why did AI become central to building NUVAGAIA as a transmedia world?

CB：为什么 AI 会成为将 NUVAGAIA 构建为跨媒体世界的核心？

Gerard Bisbal: AI became central because NUVAGAIA began as an idea that was too large for me to develop alone through traditional means.

Gerard Bisbal：AI 成为核心，是因为 NUVAGAIA 最初的想法太庞大了，我无法通过传统方式独自开发。

The first step was to create my own sci-fi world. But I soon understood that a world, by itself, does not reach people unless it finds ways to be discovered. That is where transmedia came in: podcast, stories, images, videos, website, and public lore as different entry points into the same universe.

AI allowed me to turn that vision into something producible by a single person. Under my creative direction, AI makes it possible to explore, prototype, and publish at a scale that would otherwise have been unfeasible.

AI 让我能够将这一愿景转化为单人即可制作的内容。在我的创意指导下，AI 使得以原本不可行的规模进行探索、制作原型和发布成为可能。

(Image credit: Gerard Bisbal)

（图片来源：Gerard Bisbal）

CB: What does the design and world-building process look like before you use AI?

CB：在使用 AI 之前，设计和世界构建的过程是怎样的？

Gerard Bisbal: In my case, there was no phase before AI that was completely separate. AI was there from the beginning, including research and conceptual exploration.

Gerard Bisbal：就我而言，并没有一个完全脱离 AI 的“之前”阶段。AI 从一开始就存在了，包括研究和概念探索阶段。

The first step was a strategic search: I wanted to create a science fiction IP, and I needed to understand which territories had potential and were still underdeveloped. That is how I discovered solarpunk, which I did not know by that name, and I began building from a premise: solarpunk in contrast with cosmic horror.

From there, I started creating documents, visual ideas, internal rules, civilisations, characters, and conflicts. AI helped me research faster, organise references, explore possibilities, and turn scattered intuitions into a clearer world structure.

CB: How are you using AI beyond writing or generating dialogue?

CB：除了写作或生成对话，您还在哪些方面使用 AI？

Gerard Bisbal: I use it across many parts of the process, always as a directed tool. For images, I start from structured prompts, test variations, discard many outputs, and keep iterating until I find something that fits the visual tone of NUVAGAIA.

For the podcast, after working on the script, I use text-to-speech tools to generate the voices, then I manually handle the assembly, editing, music selection, effects, and pacing. I also use it for the website as a vibe-coding process. In addition, it helps me organise lore, test ideas, maintain continuity, translate, prepare communication materials, and test how the same idea works across different formats.

(Image credit: Gerard Bisbal)

（图片来源：Gerard Bisbal）

CB: How do you make an AI-assisted world feel believable and coherent across different formats?

CB：您如何让一个 AI 辅助构建的世界在不同格式中都显得真实且连贯？

Gerard Bisbal: Coherence does not appear simply because you use AI; it appears because you have clear criteria. NUVAGAIA has internal rules, names, civilisations, a chronology, an aesthetic, and its own logic for its conflicts. AI can help expand all of that, but it does not decide what belongs in the world and what does not. That decision is mine. If an image is spectacular but does not feel like NUVAGAIA, it is not useful. If a text explains too much or contradicts the tone, it gets rewritten.

I try to make each format serve a function: the podcast brings immersion, the stories deepen the characters and culture, the wiki organises the canon, and the images make the world visible. AI accelerates the process, but coherence comes from my vision and judgment.

(Image credit: Gerard Bisbal)

（图片来源：Gerard Bisbal）

CB: Can NUVAGAIA evolve beyond a fixed story?

CB：NUVAGAIA 能否超越固定的故事进行演变？

Gerard Bisbal: Yes. NUVAGAIA is not conceived only as a closed story, but as a universe that can grow in layers. Right now, it unfolds through podcasts, stories, a wiki, images, and videos, but I am already testing more open forms.

The first example is the Thresholds series: interactive pieces where readers can decide where the story goes next. That choice does not remain external or anecdotal; it becomes part of the canon and is incorporated into the wiki. In the long term, NUVAGAIA could expand into other formats like tabletop or card games, or evolve toward a more interactive experience, a video game, a series, or a film.

But before reaching that point, the important thing is to build a solid foundation: world, tone, characters, rules, and community.

但在达到那一步之前，最重要的是建立一个坚实的基础：世界、基调、角色、规则和社区。

(Image credit: Gerard Bisbal)

（图片来源：Gerard Bisbal）

CB: How do you maintain continuity of characters, civilizations, and events across different formats?

CB：您如何在不同格式中保持角色、文明和事件的连续性？

Gerard Bisbal: I build NUVAGAIA from the inside out. There is a lot of internal material that the public may never see, but which supports what gets published: character sheets, civilisation guides, names, chronology, rules for the Star Weavers, visual tone, and relationships between events.

The podcast tells the main story, but the short stories allow me to expand on what does not fit there: character backstories, everyday life, cultural tensions, or small stories from the world. The wiki functions as a public archive of the canon, which is progressively unlocked and expanded.

AI serves as a working memory and consultation tool, but continuity depends, above all, on structure, revision, and human editorial decisions.

AI 充当工作记忆和咨询工具，但连续性首先取决于结构、修订和人类的编辑决策。

CB: What AI models do you use and why?

CB：您使用哪些 AI 模型，为什么？

Gerard Bisbal: I use different tools depending on the part of the process. ChatGPT is my main assistant for worldbuilding, organisation, creative strategy, and coherence review, because it allows me to work in a structured way and maintain a global view of the project. Gemini works well for supporting the development of podcast scripts; after testing several options, it is the one that works best for me.

For voices, I use Gemini TTS within a small customised environment in Google Colab, because it allows me to control tone, speed, and intention. For images, I have mainly used DALLE 3 because, although it predates more recent models, it gives me the hand-drawn finish I am looking for in NUVAGAIAs visual identity. I also use ComfyUI, GPT Image 2, Nano Banana Pro, and Veo in Google Flow for retouching, editing, and video.

(Image credit: Gerard Bisbal)

（图片来源：Gerard Bisbal）

CB: How do you stop AI-generated content from feeling repetitive or soulless?

CB：您如何防止 AI 生成的内容显得重复或没有灵魂？

Gerard Bisbal: You should not accept the first output as the final answer. AI can produce correct things very quickly, but the correct does not always have soul. That is why I work with clear limits: which civilisation is speaking, what tone it has, what conflict lies underneath, and what function that piece serves within the world. Many ideas are discarded. Others are transformed heavily before being published.

In images, I look for expressive imperfection and coherence, not just spectacularity. In texts, I try to make sure there is always a human question underneath: loss, identity, hope, guilt, community. Where I see the greatest difficulty is in AI voices. They have advanced a lot, but they can still break immersion. That is why I treat the current podcast as an evolving proof of concept.

CB: What inspired your approach to AI-powered world-building?

CB：是什么启发了您采用 AI 驱动的世界构建方法？

Gerard Bisbal: I had previously worked on another personal AI-assisted project, and from that moment I saw the potential and decided to try to build my own sci-fi IP. What interested me first was the world: its cultures, its aesthetic, its tensions, and its possibilities. The initial research led me to solarpunk, and when I crossed it with cosmic horror, the tension that gave birth to NUVAGAIA appeared: a hopeful future confronted with something it cannot fully understand.

Later, I realised I needed more variety and developed the Hydrovelan and Nanocodax civilisations as my own evolutions of steampunk- and cyberpunk-like imaginaries. AI allowed me to explore all of that at great speed, but the inspiration was not purely technological; it was creative: using a new tool to explore an idea that, without it, would probably have remained in a drawer.

(Image credit: Gerard Bisbal)

（图片来源：Gerard Bisbal）

CB: Do you see AI as a production tool or a new way to tell transmedia stories?

CB：您将 AI 视为一种生产工具，还是一种讲述跨媒体故事的新方式？

Gerard Bisbal: Right now, I use it mainly as a tool for production and exploration, but I believe it can open up new ways of telling transmedia stories. In NUVAGAIA, it allows me to move from one idea to multiple expressions: story, image, episode, video, website, wiki, or interactive piece. That changes the way you think about a fictional world, because you do not develop it only as text, but as a system of connected formats. Even so, I do not believe AI is an author by itself. For me, authorship lies in vision, judgment, selection, and direction. AI is a new palette of brushes: it expands what you can attempt, but it does not decide what deserves to exist.

(Image credit: Gerard Bisbal)

（图片来源：Gerard Bisbal）

CB: Could you do this project without AI?

CB：如果没有 AI，您能完成这个项目吗？

Gerard Bisbal: NUVAGAIA as an idea, perhaps yes. NUVAGAIA as a real, published and transmedia project, not in this way. Without AI, it would probably have ended up as a folder of notes, a few concepts, and maybe a short story. AI greatly reduced the distance between imagining the world and being able to materialise it. In one week, I was able to lay down worldbuilding foundations that would have taken me months or years on my own. After that, it allowed me to develop images, scripts, stories, videos, and the website. That does not mean everything is created by pressing a button. There is direction, editing, and a lot of manual work. But it does mean that one person can build a modest project that previously would have required an entire team.

(Image credit: Gerard Bisbal)

（图片来源：Gerard Bisbal）

CB: What do you say to people who have yet to use AI?

CB：您对那些尚未使用过 AI 的人有什么想说的？

Gerard Bisbal: I would tell them to start with their own vision, not with the tool. If you do not have judgment, AI can easily lead you toward the generic. But if you know what you want to say, what tone you are looking for, and what boundaries you do not want to cross, it can empower you and become an incredible creative workshop. I also understand the doubts. There are legitimate concerns about ethics, rights, the replacement of human work, and the loss of artistic value. I do not think those concerns should be ignored. But in my experience, using AI does not eliminate human creativity; it amplifies it. The more powerful the tool, the more you need taste, direction, editing, and responsibility. For me, it is not about letting AI create for you, but about learning how to direct it.

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Ian Dean is Editor, Digital Arts 3D at Creative Bloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and video game titles Play and Official PlayStation Magazine. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on digital art, VFX and video games and tech, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5.

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How one creator is using AI to build an entire transmedia sci-fi universe

By Ian Dean published 21 June 2026

"Without AI, NUVAGAIA would still be a folder of notes," says Gerard Bisbal.

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(Image credit: Gerard Bisbal)

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(Image credit: Gerard Bisbal)

CB: Why did AI become central to building NUVAGAIA as a transmedia world?

Gerard Bisbal: AI became central because NUVAGAIA began as an idea that was too large for me to develop alone through traditional means.

(Image credit: Gerard Bisbal)

CB: What does the design and world-building process look like before you use AI?

Gerard Bisbal: In my case, there was no phase before AI that was completely separate. AI was there from the beginning, including research and conceptual exploration.

CB: How are you using AI beyond writing or generating dialogue?

(Image credit: Gerard Bisbal)

CB: How do you make an AI-assisted world feel believable and coherent across different formats?

(Image credit: Gerard Bisbal)

CB: Can NUVAGAIA evolve beyond a fixed story?

But before reaching that point, the important thing is to build a solid foundation: world, tone, characters, rules, and community.

(Image credit: Gerard Bisbal)

CB: How do you maintain continuity of characters, civilizations, and events across different formats?

AI serves as a working memory and consultation tool, but continuity depends, above all, on structure, revision, and human editorial decisions.

CB: What AI models do you use and why?

(Image credit: Gerard Bisbal)

CB: How do you stop AI-generated content from feeling repetitive or soulless?

CB: What inspired your approach to AI-powered world-building?

(Image credit: Gerard Bisbal)

CB: Do you see AI as a production tool or a new way to tell transmedia stories?

(Image credit: Gerard Bisbal)

CB: Could you do this project without AI?

(Image credit: Gerard Bisbal)

CB: What do you say to people who have yet to use AI?

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