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逃离“智力肥胖”:认知灵活性训练指南

现代算法环境正系统性制造“智力肥胖”,个体唯有通过“提问-筛选-长读-创造”的微习惯重塑认知架构,才能摆脱应激反应陷阱并获取现实收益。
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2026-08-20 原文链接 ↗
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核心观点

  • 认知三阶模型:思维分为盲从脚本的NPC、信奉逻辑与数据的主角、以及将视角工具化以容纳悖论的程序员,高阶决策依赖认知弹性而非绝对理性。
  • 算法劫持与智力肥胖:社交媒体以“引发反应”为优化目标,利用进化错配的多巴胺回路制造短平快内容,必然导致注意力碎片化与心理熵增。
  • 反脆弱心智训练:每日10分钟的“提问打破确定性、主动筛选信息源、深度长文阅读、强制输出创造”构成闭环,能有效降低认知熵值并重建神经可塑性。
  • 创作者经济的双刃剑:文章将认知升级直接导向“个人品牌与内容变现”,实为将读者从算法消费者转化为内容供给者,并未真正脱离平台依赖。

跟我们的关联

  • 对 ATou 意味着需警惕将“数据与逻辑”奉为新权威的L2陷阱,下一步应在战略复盘时强制引入“反直觉透镜”,避免陷入唯指标论的内卷。
  • 对 Neta 意味着产品增长不能仅依赖情绪诱饵获取廉价流量,下一步需将“长内容沉淀与公开构建”纳入核心留存策略,以对抗算法导致的用户心理熵增。
  • 对 Uota 意味着个人知识管理必须从“信息囤积”转向“代谢输出”,下一步应建立每日10分钟的输入输出飞轮,将碎片信息强制转化为可复用的决策资产。

讨论引子

  • 当“容纳矛盾观点”成为高阶思维标准时,如何在现实决策中避免陷入分析瘫痪,并明确“认知闭合”的触发边界?
  • 社交媒体算法的“反应优先”机制与创作者经济的“个人品牌变现”是否存在根本性利益冲突?个体能否在不依赖平台的前提下实现认知跃迁?
  • “每天10分钟微习惯”在缺乏外部反馈与结构化训练的场景下,是否足以对抗系统性信息过载?如何量化认知弹性的实际提升?

衡量智力的唯一真正标准,是你能否在生活中得到自己想要的东西。—— Naval Ravikant

智力低下的一个核心标志,是无法在脑海中同时容纳两个相互矛盾的观点。

大多数人将一种观点视为一个需要加入的阵营。

一旦加入该阵营,对立的观点便成了威胁。

他们停止思考,开始做出反应。这远比表面看起来危险得多,因为如果你的人生结果取决于你所做的选择,而你的思维层次决定了你能看到的机会——那么,你花在做出反应、感到被冒犯,或机械复述社会与文化灌输进你大脑的既定脚本上的时间, 这正是我们的目标。

我们的目标并非以某种方式变得更聪明,而是提升我们的认知灵活性(Cognitive Flexibility)。也就是说,延长并深化我们的思考时间,使大脑不会被对立观点引发的应激反应所劫持。当今世界到处都布满了思维陷阱,让你保持愤怒、愚钝和贫穷——我们稍后将探讨如何避开它们。

思维分为三个层次。

快速自我推广:对于那些一直要求提供 Eden 教程的人(用于验证创意的社交媒体研究工具,以及面向创作者/创意工作者的工作区)——这里有一份刚发布的 1 小时完整指南——请先保存至“稍后观看”,然后回来继续阅读。

Level 1 - The NPC

世界是一个马戏团。这里霓虹闪烁、警笛刺耳、充满光鲜亮丽的诱饵。这里充斥着为控制大众而设立的机构、教条与宣传。世界是一个充满半真半假与彻头彻尾谎言的地方。它是一个通过条件反射和洗脑,让大众相信各种幻想的场所。

政治、宗教、学校、团队、灵性、自助,以及由此衍生出的所有机构与教条,都是为了将个体划分为相互竞争的群体,从而便于控制。

—— Kapil Gupta

在电子游戏中,“NPC”指的是非玩家角色(Non-Player Character)。 他们按照既定脚本运行。当你与他们对话时,他们只能说出有限的几句固定台词。

这几乎是每个人的起点。你出生在一个拥有特定价值观的特定文化中。对大多数人而言,这意味着你被教导要去上学、找份好工作、并赞美你的神。除非你的父母具备高主观能动性(High-Agency)并会质疑自身的信仰,否则他们大概率不会教你去质疑。

事实上,如果你决定做任何除了当好学生、成为机器上一颗螺丝钉之外的事情,他们反而会感到威胁。

这是认知发展的前理性阶段(Pre-rational Stage)。

处于这一认知阶段的人将权威视为基准事实(Ground Truth)。他们服从牧师、父母、老师、教科书,或他们最喜欢的网红与名人,而不是基于价值与批判性思维(Critical Thinking)来评估观点。

对他们而言,世界是非黑即白的。一切被清晰地划分为对/错、我们/他们、神圣/世俗。他们确实难以处理细微差别,因为他们缺乏容纳悖论的认知架构(Cognitive Architecture)。

这些并非永久的思维层级,而是暂时的状态。你随时可能退回到第一层思维,尤其是在你人生充满压力或混乱的时期。

正如我们将探讨和学习的那样,我们的目标是复利式地增加我们在更高层次思维中所花费的时间,因为这决定了我们的成功与生活质量。

最后,他们的身份与所属部落融为一体。他们是谁,直接等同于他们的工作、宗教、支持的球队或政党。如果其中任何一项受到质疑,他们就会感到威胁,并像遭受人身攻击一样猛烈反击。

Level 2 - The Main Character

在某个时刻,你决定不再过别人为你安排的人生,开始追求属于自己的道路。 有些人会称此为叛逆期。

这是批判性思维作为默认模式诞生的时刻,而非偶尔才冒头的东西。

你开始质疑自己的成长方式、信仰、人生道路、政治立场,以及过去所有不假思索就服从的权威与传统。

世界变成了一道谜题,一系列待完成的探索任务。你开始将选择视为自己可以掌控的事物。你追求新的职业,寻求个人发展,开启副业,或纵容自己的好奇心,开始按照自己期望的方向重新编程你的大脑。

然而,对于第二层思维者而言,对权威的服从并未消失。相反,逻辑与证据成了新的权威。而他们往往仍察觉不到这一点。他们鄙视那些盲目听从权威的人,自己却做着同样的事。他们只是将盲目的信仰替换成了金钱、科学与冰冷的数据。

从第一层迈向第二层必须完成的核心心理转变,是主观能动性(Agency)与自我主导(Self-Authorship)。 这是发展的理性阶段(Rational Stage)。

理性主义者编写自己的脚本。他们设定自己的目标,定义自己的成功,并选择自己的价值观。这是一次巨大的发展飞跃。

Level 3 - The Programmer

在最高层次的思维中,身份与视角都变成了工具。 第一层思维者只有一种视角(群体或部落)。 第二层思维者也只有一种视角(他们自己的)。 第三层思维者可以同时容纳多种视角,并理解每一种视角中都包含着真理的碎片。

他们可以在最契合情境时采用特定的视角。当需要做出商业决策时,他们戴上商业透镜;当需要重新连接意义时,他们戴上灵性透镜;当需要逻辑时,他们戴上科学透镜。他们能够从尽可能高的制高点做出决策,因为他们不会被单一视角所困。

换句话说,他们能在生活中解决更多的问题。

圣经狂热者将问题推给上帝。科学家将万物还原为原子。但第三层思维者的大脑在接触到具有威胁性的视角时不会宕机。他们会提取那些视角中有用的部分,从而取得远超其他层级的进步。处于较低层级的人将无法理解他们。

第二层与第三层之间最大的区别在于直觉(Gut Feelings)、躯体认知(Somatic Knowing)与审美感知(Aesthetic Sense)。第二层无法利用它们,因为它们在逻辑上看似无用;但第三层能够理解这种隐藏的智慧形式,并将其视为互补。

NPC 做出反应,主角进行思考,而程序员则思考自己的思考。 NPC 遵循脚本,主角编写脚本,而程序员则审视“编写脚本”这一行为本身——这使他们能够更换自己的透镜或框架,让脚本呈现出全新的形态。大脑是一台故事引擎,而第三层思维揭示了故事是如何被塑造的。他们理解底层操作系统,并能够重写它。

如果你想要过上美好的生活,摆脱那些蒙蔽你决策的情绪不稳定,成为第三层思维者是基础所在。

然而,问题在于,现代信息环境早已为你设下了灾难性失败的局。

II - The social media companies have you exactly where they want you: fat and addicted.

在信息过剩的时代,曾经让我们专注的好奇心,如今却让我们分心。这引发了一场“智力肥胖”的流行病,用恶性的垃圾信息堵塞了我们的大脑。—— Gurwinder

我们正身处一场智力肥胖危机之中。 我们对信息的上瘾程度,不亚于对食物的上瘾。你很难注意到那些你看不见的东西。我们的大脑正变得越来越“肥胖”,从内部开始腐烂。

为什么? 我们的大脑是在狩猎采集环境中进化出奖励回路的。 当我们寻找脂肪、糖和盐等稀缺资源时,大脑会释放多巴胺,以向身体传递它们对生存至关重要的信号。

人属(Homo genus)大约在 200 万年前出现。 智人(Homo sapiens)大约在 30 万年前出现。 工业时代大约始于 300 年前(仅占人类进化史的千分之一)。 正是在那时,脂肪、糖和盐开始变得不再稀缺,因为我们能够迅速制造并分销它们。

20 世纪 50 年代,快餐连锁店开始涌现,电视的黄金时代促成了信息的大规模传播。 不久之后,互联网出现了。起初它令人惊叹,但随后 Google、Facebook 以及其他即将成为巨头的公司加入了一场登顶竞赛,而利润是获胜的唯一途径。从一开始,这就是一种糟糕的激励机制。

快餐公司早已在测试脂肪、糖和盐的无数种组合,以最大化顾客的愉悦感,并让他们不断回头消费。 互联网公司如法炮制,采用广告模式,并很快发现极化、煽动性的内容能捕获最多的注意力。他们将其置于优先地位,因为利润是他们的主要驱动力。

社交媒体算法不会向你展示你想要的东西,而是向你展示你最可能产生反应的内容——从而将你困在较低层次的思维中。

既然媒体是信息的大规模传递,这就导致了一个为“单棉花糖”思维(One-Marshmallow Thinking)而优化的社会。你现在可以拿一颗棉花糖,或者稍后拿两颗,而我们总是忍不住选择现在。即时满足。这本质上是熵增的(Entropic),并会导致系统退化。

短平快的注意力劫持内容没有主线。没有更高远的目标。没有意义建构。成千上万毫无意义的想法涌入我们的大脑,我们无法理清这种混乱,从而被困在低意识状态中。

长文写作与阅读则是有序的(Centropic)。它能治愈你的大脑,使其能够进行更持久、更深入的思考,并导向更有意义的结果。

现在,别误会我的意思。 我不是那种天真到认为“彻底抛弃社交媒体就是解决方案”的人。AI 也是如此。当创新带来进步时,它也会带来问题,而问题必须用企业家精神去解决,而不是像受害者那样,缺乏创造性思维,只会通过摧毁一切来应对问题。

事实上,我认为社交媒体本身就是解决方案。 它是新的教育系统。对于自我教育者而言,你不再依赖正规教育来真正教育你。你将主动权掌握在自己手中,找到那些已经实现你目标的人,并寻求特定知识,以朝着你的愿景迈进。

它是一条无需许可的职业路径。你不再需要出版商来出书,不需要唱片公司来制作音乐,也不需要雇主来获得收入。你发展自我,将社交媒体视为公开日记,并围绕世上最独特的品牌——你自己——建立受众。你解决自己的问题,并出售解决方案。

它是自然的生活方式。人类是创造者。发现问题、构想解决方案并将其变为现实的过程,正是带来满足感的源泉。这与工业范式兜售给我们的机械式生活截然相反。工厂和格子间会摧毁灵魂。

成为“个人品牌”或“内容创作者”,仅仅是一种现代的、具有杠杆效应的方式,让你回归本性。它是一个容器,通过创造力将经验转化为价值,以积极的方式为人类做出贡献。这才是最有意义的生活方式。

世界需要更多的价值创造者。那些致力于探索现实某一角落、追随自身好奇心,并以公开分享所学、造福而非损害他人思维的人。

这正是我们在 Creator Bootcamp 中教授的内容。我们探讨如何打造你的个人垄断(Personal Monopoly)、找到值得谈论的话题,以及其他社交增长策略——但这一切都是为那些无意成为“网红”的人准备的。

当然,社交媒体依然让人感觉有毒,但这只适用于那些没有意识到自己有多沉迷于“被麻醉”的人。

如果你发现自己也有同样的感受……厌倦了愤怒诱饵(Ragebait)和低层次思维,以下是你避开它的具体做法,以及如何改变你的认知架构,以提升进行更成熟思考的能力。

III - How to increase your capacity for higher thought (4 simple 10 minute habits)

如果你想保持愤怒、愚钝和贫穷: - 让每一次分歧都感觉像是对个人的攻击 - 消费那些旨在引发反应的信息,然后将那种反应误认为是原创思想 - 用短内容填满每一刻,让你的大脑永远没有足够的空间来启动创造力 - 从父母、政党、最喜欢的网红,或今早算法推送给你的任何东西那里借用你的信仰 - 变得智力肥胖,塞满想法,却无法将它们转化为任何有用的东西

这正是社会希望你待的地方。

政府、学校和社交媒体公司或许不会明说他们想把你留在那里,但这就是系统与激励机制的本质。他们从利润与服从中获益。因此,公共教育、工作和媒体逐渐成型,以一种劫持你心理的方式运作,让你保持依赖。

你大多数问题的解决方案,都始于大脑。 在低层次思维中,问题会变成死刑判决。 但随着你扩展思考与处理细微差别的能力,问题会变成你乐于解开的谜题。问题从痛苦转变为好奇。

为什么这很重要? 因为你想要的生活,就在一连串问题的尽头。如果你能解决这些问题(财务、心理、情绪、社交、身体、灵性),你就能在生活中得到你想要的一切。

就像电子游戏中的技能树。你解决的每一个问题,都会为该技能增加一点。解决足够多的问题,你就会成为游戏中最强大的玩家之一。

提升你的思维,或认知能力(Cognitive Capacity),归结为两件事: - 打破你当前的思维习惯 - 重新训练你的大脑,使其朝新方向思考

换句话说,一切都归结于习惯。 一切都归结于你每天做什么,以及这些行为是提升还是毁掉你的思考能力。

在我看来,有 4 个习惯必须融入你生命中的每一天。 如果你能每天做到这些,你的大脑将会蜕变。 为它们划分时间块(Time Block)。 把它们写下来。 设置提醒。 将其变成一种仪式。 你知道,除非你几乎强迫自己每天都做这些事,否则它们不会成为习惯。 每个 10 分钟。每天。不多。不难。

但有一个前提: 让自己沉浸于那些迫使你成为理想自我的信息中 将自己从当前的环境中连根拔起。 因为你让自己接触的信息与经历,会悄无声息地影响你脑海中的想法。你的大脑就像一栋房子,而大多数人根本不在乎是否有人破门而入并宣称这是他们的地盘。这是一场 24/7 不间断的兄弟会派对,却没人愿意事后打扫。

那些想法会影响你的行为。你的行为随后会形成一个反馈循环,进而影响并强化你的身份认同。而一旦它成为你的身份认同,除非经历一场恶战,否则你很难挣脱。

我们生活在第三个千年。 信息时代。 我们的祖先使用工具狩猎与生存,但如今的生存已截然不同。现代生存是心理层面的,而非肉体层面的。你始终在一场关于思想的灵性战争中战斗。

如果你想生存,你需要合适的工具、实践与日常惯例,来保护你的大脑免受渗透与摧毁。 你必须让你的环境与理想中的心智、身体、精神与事业保持一致。 取关任何无益于此的人。 屏蔽所有试图让你偏离道路的人。 密切关注你每天接触的人与经历。那些混日子的同事。那些毫无前途的同龄人。所有这一切。 你必须对此毫不留情。我们谈论的是你他妈的大脑。它是你与现实交互的接口。绝不让流氓想法劫持它。

Question - Certainty is where thinking goes to die

最强大的思维工具就是提出问题。 然后再提一个。 然后再提一个。 然后再提一个。 如此往复。但当你停止提问的那一刻,你就停止了思考。这本身不是问题,你不可能一辈子都在思考,但这暴露了愚蠢的标志。 当你找到一个感觉太好以至于不愿继续测试或探索的答案时,愚蠢便开始了。答案硬化为身份认同,从此以后,任何挑战都会感觉像是一种攻击。

这里有几个明显的原型: - 停止学习的专家——他们上过大学,或在 20 年前是专家,即便远远落后于思想开明的初学者,仍觉得自己无所不知。 - 万物受害者——他们以颠倒的视角看世界。认为解决他们的问题、结束他们的挣扎是别人的责任。他们不相信自己有能力影响自己人生的方向。他们从未问过:“为什么我不能?” - 虚假二分法思维者——在社交媒体上泛滥。如果你不支持我们,你就是反对我们。如果你信奉这个宗教或政党,我们就不能做熟人。如果你不把头像换成黑色方块……你懂的。

逃离这种悲惨生活方式的唯一途径,就是提出问题。然后再提一个。 这必须成为你的自然过程。 每天一次,留出时间来质疑你的思维方式。 早晨、夜晚、下午、散步时,我不在乎。你必须去做。 把它写进日历,并真正将其视为优先事项。 如果你不这么做,你就没有给大脑提供生长的土壤。

Curate - The survival habit for the modern world

未经筛选的信息流是大脑的垃圾食品。 如果你默认使用主信息流,你就像在世界最大的自助餐厅里随便吃端上来的任何东西,而这些食物是专为成瘾和廉价多巴胺设计的。 筛选信息(Curate)等同于进行一场“精神节食”,如果你想在心智上保持敏捷与健康,你就能理解其重要性。 此外,如果信息影响行为,行为影响身份认同,那么筛选信息就是你所能做的最接近“重塑自我”的行为。

与其滚动主时间线,不如: - 将你最爱的社交账号链接保存在笔记中,并手动访问每个主页 - 在社交工具内为这些账号创建列表,并从那里阅读 - 使用单独的电子邮箱订阅新闻通讯(Newsletters),并只浏览该收件箱 - 或者,以今天的标准做点疯狂的事:读一本真正的书。

Read - Actual books, long-form thought

你只能用冰箱里有的食材做饭。 我的意思是,你只能思考你接触过的想法,说出你学过的词汇。如果你不阅读或不学习新信息,你的智力容量就会保持狭小且发育不良。 大多数人被困在父母和老师灌输的陈旧知识与信念中。这意味着,他们人生中唯一知道的机会,就是他们意识到的那些。他们对未来只有固定数量的可能结果,而对大多数人来说,那种人生结果是平庸且乏善可陈的。

短内容分散注意力。 你从一个想法跳到另一个,再跳到下一个,每个之间只隔 30 秒,不给自己时间去消化正在摄入的“精神食粮”,而且既然它已经是垃圾食品,它正在损害你的“肠胃”。 长内容则能整理注意力。

一条新信息要么通过让我们紧张起来应对威胁,从而在意识中制造混乱;要么会强化我们的目标,从而释放心理能量(Psychic Energy)。

—— Mihaly Csikszentmihalyi

心理熵(Psychic Entropy)——即大脑趋向混乱的状态——发生在注意力没有组织核心时,或当新输入的信息与注意力所指的方向发生冲突时。 这正是导致焦虑、思绪纷飞、不堪重负或失去自控状态的原因。 过量的廉价多巴胺本已是个问题,但社交媒体上的短平快熵增内容只会让你的生活雪上加霜。你甚至不知道焦虑和不堪重负从何而来。 阅读是解药。 哪怕从每天只读 1 页开始。这足以让你接触到一个可能改变你人生方向的想法。 随着时间的推移,你会训练大脑停止以如此分散、分心的方式思考,你对生活的享受将开始大幅提升。

Create - Training for the mind

你可以每天提问、筛选、阅读,但依然可能智力肥胖,因为如果只吃不运动,你就会发胖。 心流状态(Flow State),或最令人愉悦的意识状态,仅仅代表了信息与经验的流动。输入被消化为输出的速度有多快,它就有多流畅。 你可以整天阅读第三层思维的观点,却依然停留在第一层。NPC 不会因为读了尼采就不再是 NPC。他会变成一个会引用尼采的 NPC。 你必须把东西写出来。 你必须把东西做出来。 而且它必须是你自己的东西。 如果你能花 8 小时构建别人的梦想,你就能花 1 小时构建自己的梦想。 它是什么并不重要。一个品牌、一门生意、一篇文章、一个设计、一部短片、一款软件。 世界不需要更多的消费者。 它需要更多只有你能创造的东西。 它需要那些对一切保持好奇、避免陷入愚蠢思维、发展自己独特心智,并与世界分享自身视角的人。 —— Dan

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The only real test of intelligence is if you get what you want out of life. — Naval Ravikant A core sign of low intelligence is not being able to hold two contradictory ideas in your mind at once. Most people treat an idea as a team to join. Once they join that team, the opposing view becomes a threat. They stop thinking and start reacting, which is far more dangerous than it seems, because if the outcome of your life depends on the choices you make, and your level of thinking determines the opportunities you can see - the amount of time you spend reacting, being offended, or regurgitating the scripts society and culture trained into your brain That is our goal. Not to somehow become more intelligent, but to increase our cognitive flexibility. That is, to increase how long and deep we can think without our minds being hijacked by a reaction to an opposing idea. Today’s world has thinking traps laid out everywhere that keep you angry, dumb, and broke - which we will discuss how to avoid soon. There are 3 levels of thinking. Quick self promo: For those who’ve been asking for an Eden tutorial (social media research for validated ideas and workspace for creatives/creators - here’s a 1 hour full guide that just went out - save to your watch later and come back to read. Level 1 - The NPC The world is a circus. It is a place of neon lights and loud sirens and shiny objects. It is a place of institutions, dogmas, and propaganda that is created to control the masses. The world is a place of half-truths, and outright lies. It is a place that conditions and brainwashes the masses into believing various fantasies.

Politics, religion, schools, teams, spirituality, self-help, and all the institutions and dogmas it creates are to arrange individuals into competing groups so that they may be controlled.

– Kapil Gupta In a video game, an “NPC” is a non-player character. They run on a script. When you talk with them, they only have a few select things they can say. This is the starting point for almost everyone. You are born into a specific culture with a specific set of values. For most people, that meant you were taught to go to school, get a good job, and praise your God. Unless your parents were high-agency and questioned their own beliefs, they probably did not teach you to do that. In fact, they would feel threatened if you decided to do anything besides being a good student and becoming a cog in the machine. This is the pre-rational stage of cognitive development. People at this stage of cognition treat authority as ground truth. They obey their priest, parents, teachers, textbook, or favorite influencer or celebrity rather than evaluating ideas based on merit and critical thought. To them, the world is binary. It sorts cleanly into right/wrong, us/them, sacred/profane. It is genuinely difficult for them to process nuance because they don’t have the cognitive architecture for holding paradox. These are not permanent levels of mind. They are temporary states. You can regress into level 1 thinking at any time, especially during stressful or chaotic periods of your life.

The goal, as we will discuss and learn, is to compound the amount of time we spend in higher levels of thinking, because that’s what determines our success and quality of life. Lastly, their identity is one with their tribe. Who they are is a direct representation of their job, their religion, their sports team, or their political party, and if any of those are questioned, they feel threatened and will lash out as if they are under physical attack. Level 2 - The Main Character At some point, you decide to stop living the life someone assigned to you and start pursuing your own. Some would call this the rebellion stage. This is the birth of critical thinking as a default, rather than something that occasionally shows its head. You start questioning how you were raised, your faith, your path, your politics, and all the authorities and traditions you previously obeyed without a second thought. The world becomes a puzzle, a series of quests. You start seeing your choices as something you control. You pursue a new career, seek personal development, start a side hustle, or indulge your curiosity and begin reprogramming your mind in the direction you want. However, for level 2 thinkers, obedience to authority doesn’t go away. Instead, logic and evidence become the authority. And they often still aren’t able to see this. They look down on those who blindly listen to authority, yet they do the same thing. They simply swap blind faith for money, science, and hard numbers. The core psychological shift that must be made to go from level 1 to level 2 is agency and self-authorship. This is the rational stage of development. The rationalist writes their own script. They set their own goals, define their own success, and choose their own values. This is a massive developmental leap. Level 3 - The Programmer At the highest levels of thinking, identity and perspective become tools. Level 1 thinkers have one perspective (the group or tribe). Level 2 thinkers also have one perspective (their own). Level 3 thinkers can hold several at once, and understand that there are kernels of truth in each. They can adopt specific perspectives when it best serves the situation. When it’s time to make a business decision, they put on their business lens. When it’s time for reconnecting with meaning, they put on their spirituality lens. When it’s time for logic, they put on their science lens. They are able to make decisions from the highest possible vantage point, because they aren’t trapped in one singular perspective. In other words, they solve more problems in their life. A bible thumper passes their problems to God. A scientist reduces everything to atoms. But a level 3 thinker has a mind that doesn’t shut off when exposed to threatening perspectives. They pull the useful parts of those perspectives and make far more progress than any other level. Those at lower levels will not understand them. The biggest difference between level 2 and level 3 lies in gut feelings, somatic knowing, and aesthetic sense. Level 2 cannot utilize them because they are not logically useful, but a level 3 can comprehend the hidden form of intelligence and sees it as complementary. The NPC reacts, The Main Character thinks, and The Programmer thinks about their thinking. The NPC follows the script, The Main Character writes the script, and The Programmer examines the act of scripting itself - allowing them to change their lens or frame so that the script takes an entirely new shape. The mind is a story engine, and level 3 exposes how that story is shaped. They understand the operating system and can rewrite it. If you want a good life, free from the emotional instability that clouds your decisions, becoming a level 3 thinker is foundational. The problem, however, is that the modern information environment has set you up for catastrophic failure. II - The social media companies have you exactly where they want you: fat and addicted. In an age of information overabundance, our curiosity, which once focused us, now distracts us. And it’s led to an epidemic of intellectual obesity that’s clogging our minds with malignant junk. — Gurwinder We are in the middle of an intellectual obesity crisis. We are as addicted to information as we are to food. It’s much harder to notice something you can’t see. Our minds are growing fatter and fatter, rotting from the inside. Why? Our brains evolved reward circuits for a hunter-gatherer environment. When we sought scarce resources like fat, sugar, and salt, our brain released dopamine to signal their importance to our survival. Homo genus emerged around 2 million years ago. Homo sapiens emerged around 300,000 years ago. The Industrial Age started around 300 years ago (1/1000 of human evolution). That’s when fat, sugar, and salt started to become less scarce, because we could manufacture and distribute them rapidly. In the 1950s, fast food chains started popping up, and the Golden Age of Television enabled the mass spread of information. A bit later, the internet came along. It was incredible at the start, but then Google, Facebook, and other soon-to-be massive companies joined a race to the top, where profit was the way to win. This was a poor incentive from the start. Fast food companies had already been testing infinite combinations of fat, sugar, and salt to maximize pleasure for their customers and keep them coming back for more. Internet companies followed suit, adopting an advertising model and soon finding that polarizing, inflammatory content captured the most attention. They prioritized it because profit is their main incentive. Social media algorithms don’t show you what you want, they show you what you’re most likely to react to - trapping you in a lower level of thinking. Since media is the mass transfer of information, this leads to a society optimized for “one-marshmallow” thinking. You can either have one marshmallow now or two marshmallows later, and we can’t help but choose now. Instant gratification. This is inherently entropic and degrades systems.

Short-form attention hacking content has no through-line. No greater purpose. No sense making. Thousands of meaningless ideas flood our mind and we are unable to make sense of the chaos, trapping us in a low-consciousness state.

Long-form writing and reading is centropic. It heals your mind, allowing it to think longer, deeper, and toward more meaningful outcomes. Now don’t get me wrong. I’m not the type of person who is silly enough to believe that getting rid of social media is the solution. Same with AI. When innovation brings progress, it also brings problems, and problems must be solved with an entrepreneurial spirit, not that of a victim who cannot think creatively enough to solve a problem without tearing everything down. In fact, I think social media is the solution. It is the new education system. For self-educators, you don’t rely on formal education to actually educate you anymore. You take matters into your own hands, find the people who have achieved what you want to achieve, and seek specific knowledge to make progress toward your vision. It is the permissionless career path. You no longer need a publisher to write a book, nor a record label to make music, nor an employer to make an income. You develop yourself, treat social media as a public journal, and build an audience around the most unique brand there is - you. You solve your own problems and sell the solution. It is the natural way of life. Humans are creators. The process of identifying a problem, imagining a solution, and bringing it into existence is what brings fulfillment. It is the opposite of the mechanical life we were sold by the industrial paradigm. Factories and cubicles destroy the soul. Being a “personal brand” or “content creator” is simply one modern, leveraged way to return to your nature. It is a vessel that turns experience into value through creativity, contributing to humanity in a positive way. That is the most meaningful way to live. The world needs more value creators. Those who dedicate themselves to exploring a crevice of reality, pursuing their curiosity, and sharing what they learn in public in a way that benefits, not harms, the minds of others. This is what we teach in the Creator Bootcamp. We talk about how to create your personal monopoly, find what to talk about, and other social growth tactics - but for those who don’t care to be an “influencer.” Of course, social media still feels toxic, but only to those who are unaware of how much they love being intoxicated. If you find yourself feeling the same way... tired of the ragebait and low-level thinking, here’s exactly what you do to avoid it, and how to change your cognitive architecture to increase your capacity for more developed thought. III - How to increase your capacity for higher thought (4 simple 10 minute habits) If you want to stay angry, dumb, and broke: Let every disagreement feel like a personal attack Consume information designed to provoke a reaction, then mistake that reaction for an original thought Fill every moment with short-form content so your mind never has enough space to turn on its creative ability Borrow your beliefs from your parents, political party, favorite influencer, or whatever the algorithm served you this morning Become intellectually obese, stuffed with ideas, incapable of turning them into anything useful That’s where society wants you. Governments, schools, and social media companies may not explicitly say they want to keep you there, but that’s the nature of systems and incentives. They benefit from profit and obedience. So public education, jobs, and media slowly take shape in a way that hacks your psychology and keeps you dependent. The solution to most of your problems starts in the mind. At low levels of mind, problems become death sentences. But as you expand your capacity for thinking and nuance, problems become puzzles you enjoy solving. Problems turn from pain to curiosity. Why does that matter? Because the life you want lies at the end of a series of problems. If you can solve those problems (financial, mental, emotional, social, physical, spiritual), you can get whatever you want in life. Like a skill tree in a video game. Every problem you solve puts a point in that skill. Solve enough of them, and you become one of the strongest players in the game. Improving your thinking, or cognitive capacity, comes down to two things: Breaking the habit of how you currently think Retraining your mind to think in a new direction In other words, it all comes down to habits. It all comes down to what you do daily and whether it improves or ruins your ability to think. There are 4 habits that, in my eyes, must be incorporated into every single day of your life. If you can do these every day, your mind will transform. Time block them. Write them down. Set reminders. Make it a ritual. You know it won’t become habit unless you nearly force yourself to do these things every single day. 10 minutes each. Every day. Not a lot. Not hard. But there’s one prerequisite: Drown yourself in information that forces you to become your ideal self Rip yourself out of your current environment. Because the information and experiences you expose yourself to quietly influence the ideas that live in your head. Your mind is like a house, and most people don’t care if people break in and call it their own. It’s a 24/7 frat party that nobody wants to clean up after. Those ideas influence your behavior. Your behavior then creates a feedback loop which influences and reinforces your identity. And once it becomes your identity, good luck breaking out of it without a dirty fight. We live in the 3rd millennium. The information age. Our ancestors used tools to hunt and survive, but survival doesn’t look the same now. Modern survival is mental, not physical. You are constantly fighting in a spiritual war of ideas. If you want to survive, you need proper tools, practices, and routines to protect your mind from being infiltrated and destroyed. You must align your environment with your ideal mind, body, spirit, and business. Unfollow anyone who doesn't serve that. Block everyone who tries to distract you from your path. Pay close attention to who and what people and experiences you expose yourself to daily. The deadbeat coworkers. The peers with no future. All of it. You must be ruthless about this. This is your fucking mind we’re talking about. It is your interface with reality. Do not let rogue ideas hijack it. Question - Certainty is where thinking goes to die The most powerful thinking tool is asking a question. Then another. Then another. Then another. And so on. But the second you stop questioning, you stop thinking. Which isn’t a problem, you can’t just think for the rest of your life, but this exposes the mark of stupidity. Stupidity begins when you find an answer that feels to good to keep testing or exploring. The answer hardens into identity, and from then on any challenge feels like an attack. There are a few obvious archetypes: The expert who stopped learning - They went to college or were an expert 20 years ago, and feel like they know it all even when they are far behind even open minded beginners. The victim of everything - They see the world in reverse. It is everyone elses responsibility to solve their problems and end their struggles. They do not believe in their ability to impact the direction of their own life. They never asked the question, “Why can’t I?” The false dichotomy thinker - Rampant on social media. If you aren’t for us, you’re against us. If you subscribe to this religion or party, we can’t be acquaintances. If you don’t put a black square as your profile picture... you get the point. The only way to escape this miserable way of living is by asking a question. Then another one. It must become a natural process for you. Once a day, set aside time to question the way you think. Morning, night, afternoon, on a walk, I don’t care. You must do it. Put it on your calendar and actually treat it as a priority. If you don’t, you are not giving your mind the soil to grow. Curate - The survival habit for the modern world The uncurated feed is junk food for the mind. If you default to the main feed, you’re eating whatever gets served at the world’s largest buffet, and the food is engineered for addiction and cheap dopamine. Curating information is the equivalent of going on a mental diet, and if you want to be mentally agile and fit, you can understand the importance of that. Plus, if information influences behavior and behavior influences identity, curating information is as close to the act of reinventing yourself as you can get. Instead of scrolling the main timeline: Save links to your favorite social accounts in a note and manually go to each profile Create lists of those accounts inside of social tools and read from there Sign up for newsletters on a separate email and only scroll that inbox Or, do something crazy by today’s standards and read an actual book. Read - Actual books, long-form thought You can only cook with what’s in the fridge. By that, I mean you can only think thoughts and speak words that you have been exposed to. If you don’t read or learn new information, your intellectual capacity stays small and underdeveloped. Most people are stuck with the stale knowledge and beliefs given to them by their parents and teachers. Meaning, the only opportunities they know in life are the ones they are aware of. They only have a set amount of outcomes for their future, and for most people, that life outcome is average and mediocre. Short-form content scatters attention. You bounce from one idea to another to another, 30 seconds apart from each other, and don’t give yourself time to digest the mental food you’re eating, and since it’s already junk food, it’s causing damage to your gut. Long-form content orders attention. A new piece of information will either create disorder in consciousness, by getting us all worked up to face the threat, or it will reinforce our goals, thereby freeing up psychic energy.

— Mihaly Csikszentmihalyi Psychic entropy - or the mind tending toward disorder - happens when attention has nothing to organize around, or when incoming inputs fight the thing attention is pointed at. This is what causes states of anxiety, racing thoughts, overwhelm, or a loss of self-control. Excessive cheap dopamine was already an issue, but short-form entropic content on social media simply makes your life worse. You won’t even know where the anxiety and overwhelm came from. Reading is the antidote. Even if it starts as just 1 page a day. That’s enough to expose yourself to an idea that could change the direction of your life. Over time, you train your mind to stop thinking in such a scattered, distracted way, and your enjoyment of life starts to increase drastically. Create - Training for the mind You can question, curate, and read every single day and still be intellectually obese because if you eat without moving, you get fat. The flow state, or most enjoyable state of consciousness, simply represents flow of information and experience. Input comes in as fast as it's digested into output. You can read level 3 ideas all day and stay a level 1 thinker. The NCP doesn’t stop being an NPC because he reads Nietzsche. He becomes an NPC who quotes Nietzsche. You must write the thing. You must build the thing. And it must be your own thing. If you can spend 8 hours building someone else’s dreams, you can spend 1 hour building your own. It doesn’t matter what it is. A brand, a business, an essay, a design, a short film, software. The world doesn’t need more consumers. It needs more of what only you can create. It needs curious people who question everything, avoid getting trapped in stupid thinking, develop their own unique mind, and share their perspective with the world. — Dan If you want these articles sent to you every week, or if you don't want to miss them (because the algo may not show them to you), join here.

衡量智力的唯一真正标准,是你能否在生活中得到自己想要的东西。—— Naval Ravikant

智力低下的一个核心标志,是无法在脑海中同时容纳两个相互矛盾的观点。

大多数人将一种观点视为一个需要加入的阵营。

一旦加入该阵营,对立的观点便成了威胁。

他们停止思考,开始做出反应。这远比表面看起来危险得多,因为如果你的人生结果取决于你所做的选择,而你的思维层次决定了你能看到的机会——那么,你花在做出反应、感到被冒犯,或机械复述社会与文化灌输进你大脑的既定脚本上的时间, 这正是我们的目标。

我们的目标并非以某种方式变得更聪明,而是提升我们的认知灵活性(Cognitive Flexibility)。也就是说,延长并深化我们的思考时间,使大脑不会被对立观点引发的应激反应所劫持。当今世界到处都布满了思维陷阱,让你保持愤怒、愚钝和贫穷——我们稍后将探讨如何避开它们。

思维分为三个层次。

快速自我推广:对于那些一直要求提供 Eden 教程的人(用于验证创意的社交媒体研究工具,以及面向创作者/创意工作者的工作区)——这里有一份刚发布的 1 小时完整指南——请先保存至“稍后观看”,然后回来继续阅读。

Level 1 - The NPC

世界是一个马戏团。这里霓虹闪烁、警笛刺耳、充满光鲜亮丽的诱饵。这里充斥着为控制大众而设立的机构、教条与宣传。世界是一个充满半真半假与彻头彻尾谎言的地方。它是一个通过条件反射和洗脑,让大众相信各种幻想的场所。

政治、宗教、学校、团队、灵性、自助,以及由此衍生出的所有机构与教条,都是为了将个体划分为相互竞争的群体,从而便于控制。

—— Kapil Gupta

在电子游戏中,“NPC”指的是非玩家角色(Non-Player Character)。 他们按照既定脚本运行。当你与他们对话时,他们只能说出有限的几句固定台词。

这几乎是每个人的起点。你出生在一个拥有特定价值观的特定文化中。对大多数人而言,这意味着你被教导要去上学、找份好工作、并赞美你的神。除非你的父母具备高主观能动性(High-Agency)并会质疑自身的信仰,否则他们大概率不会教你去质疑。

事实上,如果你决定做任何除了当好学生、成为机器上一颗螺丝钉之外的事情,他们反而会感到威胁。

这是认知发展的前理性阶段(Pre-rational Stage)。

处于这一认知阶段的人将权威视为基准事实(Ground Truth)。他们服从牧师、父母、老师、教科书,或他们最喜欢的网红与名人,而不是基于价值与批判性思维(Critical Thinking)来评估观点。

对他们而言,世界是非黑即白的。一切被清晰地划分为对/错、我们/他们、神圣/世俗。他们确实难以处理细微差别,因为他们缺乏容纳悖论的认知架构(Cognitive Architecture)。

这些并非永久的思维层级,而是暂时的状态。你随时可能退回到第一层思维,尤其是在你人生充满压力或混乱的时期。

正如我们将探讨和学习的那样,我们的目标是复利式地增加我们在更高层次思维中所花费的时间,因为这决定了我们的成功与生活质量。

最后,他们的身份与所属部落融为一体。他们是谁,直接等同于他们的工作、宗教、支持的球队或政党。如果其中任何一项受到质疑,他们就会感到威胁,并像遭受人身攻击一样猛烈反击。

Level 2 - The Main Character

在某个时刻,你决定不再过别人为你安排的人生,开始追求属于自己的道路。 有些人会称此为叛逆期。

这是批判性思维作为默认模式诞生的时刻,而非偶尔才冒头的东西。

你开始质疑自己的成长方式、信仰、人生道路、政治立场,以及过去所有不假思索就服从的权威与传统。

世界变成了一道谜题,一系列待完成的探索任务。你开始将选择视为自己可以掌控的事物。你追求新的职业,寻求个人发展,开启副业,或纵容自己的好奇心,开始按照自己期望的方向重新编程你的大脑。

然而,对于第二层思维者而言,对权威的服从并未消失。相反,逻辑与证据成了新的权威。而他们往往仍察觉不到这一点。他们鄙视那些盲目听从权威的人,自己却做着同样的事。他们只是将盲目的信仰替换成了金钱、科学与冰冷的数据。

从第一层迈向第二层必须完成的核心心理转变,是主观能动性(Agency)与自我主导(Self-Authorship)。 这是发展的理性阶段(Rational Stage)。

理性主义者编写自己的脚本。他们设定自己的目标,定义自己的成功,并选择自己的价值观。这是一次巨大的发展飞跃。

Level 3 - The Programmer

在最高层次的思维中,身份与视角都变成了工具。 第一层思维者只有一种视角(群体或部落)。 第二层思维者也只有一种视角(他们自己的)。 第三层思维者可以同时容纳多种视角,并理解每一种视角中都包含着真理的碎片。

他们可以在最契合情境时采用特定的视角。当需要做出商业决策时,他们戴上商业透镜;当需要重新连接意义时,他们戴上灵性透镜;当需要逻辑时,他们戴上科学透镜。他们能够从尽可能高的制高点做出决策,因为他们不会被单一视角所困。

换句话说,他们能在生活中解决更多的问题。

圣经狂热者将问题推给上帝。科学家将万物还原为原子。但第三层思维者的大脑在接触到具有威胁性的视角时不会宕机。他们会提取那些视角中有用的部分,从而取得远超其他层级的进步。处于较低层级的人将无法理解他们。

第二层与第三层之间最大的区别在于直觉(Gut Feelings)、躯体认知(Somatic Knowing)与审美感知(Aesthetic Sense)。第二层无法利用它们,因为它们在逻辑上看似无用;但第三层能够理解这种隐藏的智慧形式,并将其视为互补。

NPC 做出反应,主角进行思考,而程序员则思考自己的思考。 NPC 遵循脚本,主角编写脚本,而程序员则审视“编写脚本”这一行为本身——这使他们能够更换自己的透镜或框架,让脚本呈现出全新的形态。大脑是一台故事引擎,而第三层思维揭示了故事是如何被塑造的。他们理解底层操作系统,并能够重写它。

如果你想要过上美好的生活,摆脱那些蒙蔽你决策的情绪不稳定,成为第三层思维者是基础所在。

然而,问题在于,现代信息环境早已为你设下了灾难性失败的局。

II - The social media companies have you exactly where they want you: fat and addicted.

在信息过剩的时代,曾经让我们专注的好奇心,如今却让我们分心。这引发了一场“智力肥胖”的流行病,用恶性的垃圾信息堵塞了我们的大脑。—— Gurwinder

我们正身处一场智力肥胖危机之中。 我们对信息的上瘾程度,不亚于对食物的上瘾。你很难注意到那些你看不见的东西。我们的大脑正变得越来越“肥胖”,从内部开始腐烂。

为什么? 我们的大脑是在狩猎采集环境中进化出奖励回路的。 当我们寻找脂肪、糖和盐等稀缺资源时,大脑会释放多巴胺,以向身体传递它们对生存至关重要的信号。

人属(Homo genus)大约在 200 万年前出现。 智人(Homo sapiens)大约在 30 万年前出现。 工业时代大约始于 300 年前(仅占人类进化史的千分之一)。 正是在那时,脂肪、糖和盐开始变得不再稀缺,因为我们能够迅速制造并分销它们。

20 世纪 50 年代,快餐连锁店开始涌现,电视的黄金时代促成了信息的大规模传播。 不久之后,互联网出现了。起初它令人惊叹,但随后 Google、Facebook 以及其他即将成为巨头的公司加入了一场登顶竞赛,而利润是获胜的唯一途径。从一开始,这就是一种糟糕的激励机制。

快餐公司早已在测试脂肪、糖和盐的无数种组合,以最大化顾客的愉悦感,并让他们不断回头消费。 互联网公司如法炮制,采用广告模式,并很快发现极化、煽动性的内容能捕获最多的注意力。他们将其置于优先地位,因为利润是他们的主要驱动力。

社交媒体算法不会向你展示你想要的东西,而是向你展示你最可能产生反应的内容——从而将你困在较低层次的思维中。

既然媒体是信息的大规模传递,这就导致了一个为“单棉花糖”思维(One-Marshmallow Thinking)而优化的社会。你现在可以拿一颗棉花糖,或者稍后拿两颗,而我们总是忍不住选择现在。即时满足。这本质上是熵增的(Entropic),并会导致系统退化。

短平快的注意力劫持内容没有主线。没有更高远的目标。没有意义建构。成千上万毫无意义的想法涌入我们的大脑,我们无法理清这种混乱,从而被困在低意识状态中。

长文写作与阅读则是有序的(Centropic)。它能治愈你的大脑,使其能够进行更持久、更深入的思考,并导向更有意义的结果。

现在,别误会我的意思。 我不是那种天真到认为“彻底抛弃社交媒体就是解决方案”的人。AI 也是如此。当创新带来进步时,它也会带来问题,而问题必须用企业家精神去解决,而不是像受害者那样,缺乏创造性思维,只会通过摧毁一切来应对问题。

事实上,我认为社交媒体本身就是解决方案。 它是新的教育系统。对于自我教育者而言,你不再依赖正规教育来真正教育你。你将主动权掌握在自己手中,找到那些已经实现你目标的人,并寻求特定知识,以朝着你的愿景迈进。

它是一条无需许可的职业路径。你不再需要出版商来出书,不需要唱片公司来制作音乐,也不需要雇主来获得收入。你发展自我,将社交媒体视为公开日记,并围绕世上最独特的品牌——你自己——建立受众。你解决自己的问题,并出售解决方案。

它是自然的生活方式。人类是创造者。发现问题、构想解决方案并将其变为现实的过程,正是带来满足感的源泉。这与工业范式兜售给我们的机械式生活截然相反。工厂和格子间会摧毁灵魂。

成为“个人品牌”或“内容创作者”,仅仅是一种现代的、具有杠杆效应的方式,让你回归本性。它是一个容器,通过创造力将经验转化为价值,以积极的方式为人类做出贡献。这才是最有意义的生活方式。

世界需要更多的价值创造者。那些致力于探索现实某一角落、追随自身好奇心,并以公开分享所学、造福而非损害他人思维的人。

这正是我们在 Creator Bootcamp 中教授的内容。我们探讨如何打造你的个人垄断(Personal Monopoly)、找到值得谈论的话题,以及其他社交增长策略——但这一切都是为那些无意成为“网红”的人准备的。

当然,社交媒体依然让人感觉有毒,但这只适用于那些没有意识到自己有多沉迷于“被麻醉”的人。

如果你发现自己也有同样的感受……厌倦了愤怒诱饵(Ragebait)和低层次思维,以下是你避开它的具体做法,以及如何改变你的认知架构,以提升进行更成熟思考的能力。

III - How to increase your capacity for higher thought (4 simple 10 minute habits)

如果你想保持愤怒、愚钝和贫穷: - 让每一次分歧都感觉像是对个人的攻击 - 消费那些旨在引发反应的信息,然后将那种反应误认为是原创思想 - 用短内容填满每一刻,让你的大脑永远没有足够的空间来启动创造力 - 从父母、政党、最喜欢的网红,或今早算法推送给你的任何东西那里借用你的信仰 - 变得智力肥胖,塞满想法,却无法将它们转化为任何有用的东西

这正是社会希望你待的地方。

政府、学校和社交媒体公司或许不会明说他们想把你留在那里,但这就是系统与激励机制的本质。他们从利润与服从中获益。因此,公共教育、工作和媒体逐渐成型,以一种劫持你心理的方式运作,让你保持依赖。

你大多数问题的解决方案,都始于大脑。 在低层次思维中,问题会变成死刑判决。 但随着你扩展思考与处理细微差别的能力,问题会变成你乐于解开的谜题。问题从痛苦转变为好奇。

为什么这很重要? 因为你想要的生活,就在一连串问题的尽头。如果你能解决这些问题(财务、心理、情绪、社交、身体、灵性),你就能在生活中得到你想要的一切。

就像电子游戏中的技能树。你解决的每一个问题,都会为该技能增加一点。解决足够多的问题,你就会成为游戏中最强大的玩家之一。

提升你的思维,或认知能力(Cognitive Capacity),归结为两件事: - 打破你当前的思维习惯 - 重新训练你的大脑,使其朝新方向思考

换句话说,一切都归结于习惯。 一切都归结于你每天做什么,以及这些行为是提升还是毁掉你的思考能力。

在我看来,有 4 个习惯必须融入你生命中的每一天。 如果你能每天做到这些,你的大脑将会蜕变。 为它们划分时间块(Time Block)。 把它们写下来。 设置提醒。 将其变成一种仪式。 你知道,除非你几乎强迫自己每天都做这些事,否则它们不会成为习惯。 每个 10 分钟。每天。不多。不难。

但有一个前提: 让自己沉浸于那些迫使你成为理想自我的信息中 将自己从当前的环境中连根拔起。 因为你让自己接触的信息与经历,会悄无声息地影响你脑海中的想法。你的大脑就像一栋房子,而大多数人根本不在乎是否有人破门而入并宣称这是他们的地盘。这是一场 24/7 不间断的兄弟会派对,却没人愿意事后打扫。

那些想法会影响你的行为。你的行为随后会形成一个反馈循环,进而影响并强化你的身份认同。而一旦它成为你的身份认同,除非经历一场恶战,否则你很难挣脱。

我们生活在第三个千年。 信息时代。 我们的祖先使用工具狩猎与生存,但如今的生存已截然不同。现代生存是心理层面的,而非肉体层面的。你始终在一场关于思想的灵性战争中战斗。

如果你想生存,你需要合适的工具、实践与日常惯例,来保护你的大脑免受渗透与摧毁。 你必须让你的环境与理想中的心智、身体、精神与事业保持一致。 取关任何无益于此的人。 屏蔽所有试图让你偏离道路的人。 密切关注你每天接触的人与经历。那些混日子的同事。那些毫无前途的同龄人。所有这一切。 你必须对此毫不留情。我们谈论的是你他妈的大脑。它是你与现实交互的接口。绝不让流氓想法劫持它。

Question - Certainty is where thinking goes to die

最强大的思维工具就是提出问题。 然后再提一个。 然后再提一个。 然后再提一个。 如此往复。但当你停止提问的那一刻,你就停止了思考。这本身不是问题,你不可能一辈子都在思考,但这暴露了愚蠢的标志。 当你找到一个感觉太好以至于不愿继续测试或探索的答案时,愚蠢便开始了。答案硬化为身份认同,从此以后,任何挑战都会感觉像是一种攻击。

这里有几个明显的原型: - 停止学习的专家——他们上过大学,或在 20 年前是专家,即便远远落后于思想开明的初学者,仍觉得自己无所不知。 - 万物受害者——他们以颠倒的视角看世界。认为解决他们的问题、结束他们的挣扎是别人的责任。他们不相信自己有能力影响自己人生的方向。他们从未问过:“为什么我不能?” - 虚假二分法思维者——在社交媒体上泛滥。如果你不支持我们,你就是反对我们。如果你信奉这个宗教或政党,我们就不能做熟人。如果你不把头像换成黑色方块……你懂的。

逃离这种悲惨生活方式的唯一途径,就是提出问题。然后再提一个。 这必须成为你的自然过程。 每天一次,留出时间来质疑你的思维方式。 早晨、夜晚、下午、散步时,我不在乎。你必须去做。 把它写进日历,并真正将其视为优先事项。 如果你不这么做,你就没有给大脑提供生长的土壤。

Curate - The survival habit for the modern world

未经筛选的信息流是大脑的垃圾食品。 如果你默认使用主信息流,你就像在世界最大的自助餐厅里随便吃端上来的任何东西,而这些食物是专为成瘾和廉价多巴胺设计的。 筛选信息(Curate)等同于进行一场“精神节食”,如果你想在心智上保持敏捷与健康,你就能理解其重要性。 此外,如果信息影响行为,行为影响身份认同,那么筛选信息就是你所能做的最接近“重塑自我”的行为。

与其滚动主时间线,不如: - 将你最爱的社交账号链接保存在笔记中,并手动访问每个主页 - 在社交工具内为这些账号创建列表,并从那里阅读 - 使用单独的电子邮箱订阅新闻通讯(Newsletters),并只浏览该收件箱 - 或者,以今天的标准做点疯狂的事:读一本真正的书。

Read - Actual books, long-form thought

你只能用冰箱里有的食材做饭。 我的意思是,你只能思考你接触过的想法,说出你学过的词汇。如果你不阅读或不学习新信息,你的智力容量就会保持狭小且发育不良。 大多数人被困在父母和老师灌输的陈旧知识与信念中。这意味着,他们人生中唯一知道的机会,就是他们意识到的那些。他们对未来只有固定数量的可能结果,而对大多数人来说,那种人生结果是平庸且乏善可陈的。

短内容分散注意力。 你从一个想法跳到另一个,再跳到下一个,每个之间只隔 30 秒,不给自己时间去消化正在摄入的“精神食粮”,而且既然它已经是垃圾食品,它正在损害你的“肠胃”。 长内容则能整理注意力。

一条新信息要么通过让我们紧张起来应对威胁,从而在意识中制造混乱;要么会强化我们的目标,从而释放心理能量(Psychic Energy)。

—— Mihaly Csikszentmihalyi

心理熵(Psychic Entropy)——即大脑趋向混乱的状态——发生在注意力没有组织核心时,或当新输入的信息与注意力所指的方向发生冲突时。 这正是导致焦虑、思绪纷飞、不堪重负或失去自控状态的原因。 过量的廉价多巴胺本已是个问题,但社交媒体上的短平快熵增内容只会让你的生活雪上加霜。你甚至不知道焦虑和不堪重负从何而来。 阅读是解药。 哪怕从每天只读 1 页开始。这足以让你接触到一个可能改变你人生方向的想法。 随着时间的推移,你会训练大脑停止以如此分散、分心的方式思考,你对生活的享受将开始大幅提升。

Create - Training for the mind

你可以每天提问、筛选、阅读,但依然可能智力肥胖,因为如果只吃不运动,你就会发胖。 心流状态(Flow State),或最令人愉悦的意识状态,仅仅代表了信息与经验的流动。输入被消化为输出的速度有多快,它就有多流畅。 你可以整天阅读第三层思维的观点,却依然停留在第一层。NPC 不会因为读了尼采就不再是 NPC。他会变成一个会引用尼采的 NPC。 你必须把东西写出来。 你必须把东西做出来。 而且它必须是你自己的东西。 如果你能花 8 小时构建别人的梦想,你就能花 1 小时构建自己的梦想。 它是什么并不重要。一个品牌、一门生意、一篇文章、一个设计、一部短片、一款软件。 世界不需要更多的消费者。 它需要更多只有你能创造的东西。 它需要那些对一切保持好奇、避免陷入愚蠢思维、发展自己独特心智,并与世界分享自身视角的人。 —— Dan

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The only real test of intelligence is if you get what you want out of life. — Naval Ravikant A core sign of low intelligence is not being able to hold two contradictory ideas in your mind at once. Most people treat an idea as a team to join. Once they join that team, the opposing view becomes a threat. They stop thinking and start reacting, which is far more dangerous than it seems, because if the outcome of your life depends on the choices you make, and your level of thinking determines the opportunities you can see - the amount of time you spend reacting, being offended, or regurgitating the scripts society and culture trained into your brain That is our goal. Not to somehow become more intelligent, but to increase our cognitive flexibility. That is, to increase how long and deep we can think without our minds being hijacked by a reaction to an opposing idea. Today’s world has thinking traps laid out everywhere that keep you angry, dumb, and broke - which we will discuss how to avoid soon. There are 3 levels of thinking. Quick self promo: For those who’ve been asking for an Eden tutorial (social media research for validated ideas and workspace for creatives/creators - here’s a 1 hour full guide that just went out - save to your watch later and come back to read. Level 1 - The NPC The world is a circus. It is a place of neon lights and loud sirens and shiny objects. It is a place of institutions, dogmas, and propaganda that is created to control the masses. The world is a place of half-truths, and outright lies. It is a place that conditions and brainwashes the masses into believing various fantasies.

Politics, religion, schools, teams, spirituality, self-help, and all the institutions and dogmas it creates are to arrange individuals into competing groups so that they may be controlled.

– Kapil Gupta In a video game, an “NPC” is a non-player character. They run on a script. When you talk with them, they only have a few select things they can say. This is the starting point for almost everyone. You are born into a specific culture with a specific set of values. For most people, that meant you were taught to go to school, get a good job, and praise your God. Unless your parents were high-agency and questioned their own beliefs, they probably did not teach you to do that. In fact, they would feel threatened if you decided to do anything besides being a good student and becoming a cog in the machine. This is the pre-rational stage of cognitive development. People at this stage of cognition treat authority as ground truth. They obey their priest, parents, teachers, textbook, or favorite influencer or celebrity rather than evaluating ideas based on merit and critical thought. To them, the world is binary. It sorts cleanly into right/wrong, us/them, sacred/profane. It is genuinely difficult for them to process nuance because they don’t have the cognitive architecture for holding paradox. These are not permanent levels of mind. They are temporary states. You can regress into level 1 thinking at any time, especially during stressful or chaotic periods of your life.

The goal, as we will discuss and learn, is to compound the amount of time we spend in higher levels of thinking, because that’s what determines our success and quality of life. Lastly, their identity is one with their tribe. Who they are is a direct representation of their job, their religion, their sports team, or their political party, and if any of those are questioned, they feel threatened and will lash out as if they are under physical attack. Level 2 - The Main Character At some point, you decide to stop living the life someone assigned to you and start pursuing your own. Some would call this the rebellion stage. This is the birth of critical thinking as a default, rather than something that occasionally shows its head. You start questioning how you were raised, your faith, your path, your politics, and all the authorities and traditions you previously obeyed without a second thought. The world becomes a puzzle, a series of quests. You start seeing your choices as something you control. You pursue a new career, seek personal development, start a side hustle, or indulge your curiosity and begin reprogramming your mind in the direction you want. However, for level 2 thinkers, obedience to authority doesn’t go away. Instead, logic and evidence become the authority. And they often still aren’t able to see this. They look down on those who blindly listen to authority, yet they do the same thing. They simply swap blind faith for money, science, and hard numbers. The core psychological shift that must be made to go from level 1 to level 2 is agency and self-authorship. This is the rational stage of development. The rationalist writes their own script. They set their own goals, define their own success, and choose their own values. This is a massive developmental leap. Level 3 - The Programmer At the highest levels of thinking, identity and perspective become tools. Level 1 thinkers have one perspective (the group or tribe). Level 2 thinkers also have one perspective (their own). Level 3 thinkers can hold several at once, and understand that there are kernels of truth in each. They can adopt specific perspectives when it best serves the situation. When it’s time to make a business decision, they put on their business lens. When it’s time for reconnecting with meaning, they put on their spirituality lens. When it’s time for logic, they put on their science lens. They are able to make decisions from the highest possible vantage point, because they aren’t trapped in one singular perspective. In other words, they solve more problems in their life. A bible thumper passes their problems to God. A scientist reduces everything to atoms. But a level 3 thinker has a mind that doesn’t shut off when exposed to threatening perspectives. They pull the useful parts of those perspectives and make far more progress than any other level. Those at lower levels will not understand them. The biggest difference between level 2 and level 3 lies in gut feelings, somatic knowing, and aesthetic sense. Level 2 cannot utilize them because they are not logically useful, but a level 3 can comprehend the hidden form of intelligence and sees it as complementary. The NPC reacts, The Main Character thinks, and The Programmer thinks about their thinking. The NPC follows the script, The Main Character writes the script, and The Programmer examines the act of scripting itself - allowing them to change their lens or frame so that the script takes an entirely new shape. The mind is a story engine, and level 3 exposes how that story is shaped. They understand the operating system and can rewrite it. If you want a good life, free from the emotional instability that clouds your decisions, becoming a level 3 thinker is foundational. The problem, however, is that the modern information environment has set you up for catastrophic failure. II - The social media companies have you exactly where they want you: fat and addicted. In an age of information overabundance, our curiosity, which once focused us, now distracts us. And it’s led to an epidemic of intellectual obesity that’s clogging our minds with malignant junk. — Gurwinder We are in the middle of an intellectual obesity crisis. We are as addicted to information as we are to food. It’s much harder to notice something you can’t see. Our minds are growing fatter and fatter, rotting from the inside. Why? Our brains evolved reward circuits for a hunter-gatherer environment. When we sought scarce resources like fat, sugar, and salt, our brain released dopamine to signal their importance to our survival. Homo genus emerged around 2 million years ago. Homo sapiens emerged around 300,000 years ago. The Industrial Age started around 300 years ago (1/1000 of human evolution). That’s when fat, sugar, and salt started to become less scarce, because we could manufacture and distribute them rapidly. In the 1950s, fast food chains started popping up, and the Golden Age of Television enabled the mass spread of information. A bit later, the internet came along. It was incredible at the start, but then Google, Facebook, and other soon-to-be massive companies joined a race to the top, where profit was the way to win. This was a poor incentive from the start. Fast food companies had already been testing infinite combinations of fat, sugar, and salt to maximize pleasure for their customers and keep them coming back for more. Internet companies followed suit, adopting an advertising model and soon finding that polarizing, inflammatory content captured the most attention. They prioritized it because profit is their main incentive. Social media algorithms don’t show you what you want, they show you what you’re most likely to react to - trapping you in a lower level of thinking. Since media is the mass transfer of information, this leads to a society optimized for “one-marshmallow” thinking. You can either have one marshmallow now or two marshmallows later, and we can’t help but choose now. Instant gratification. This is inherently entropic and degrades systems.

Short-form attention hacking content has no through-line. No greater purpose. No sense making. Thousands of meaningless ideas flood our mind and we are unable to make sense of the chaos, trapping us in a low-consciousness state.

Long-form writing and reading is centropic. It heals your mind, allowing it to think longer, deeper, and toward more meaningful outcomes. Now don’t get me wrong. I’m not the type of person who is silly enough to believe that getting rid of social media is the solution. Same with AI. When innovation brings progress, it also brings problems, and problems must be solved with an entrepreneurial spirit, not that of a victim who cannot think creatively enough to solve a problem without tearing everything down. In fact, I think social media is the solution. It is the new education system. For self-educators, you don’t rely on formal education to actually educate you anymore. You take matters into your own hands, find the people who have achieved what you want to achieve, and seek specific knowledge to make progress toward your vision. It is the permissionless career path. You no longer need a publisher to write a book, nor a record label to make music, nor an employer to make an income. You develop yourself, treat social media as a public journal, and build an audience around the most unique brand there is - you. You solve your own problems and sell the solution. It is the natural way of life. Humans are creators. The process of identifying a problem, imagining a solution, and bringing it into existence is what brings fulfillment. It is the opposite of the mechanical life we were sold by the industrial paradigm. Factories and cubicles destroy the soul. Being a “personal brand” or “content creator” is simply one modern, leveraged way to return to your nature. It is a vessel that turns experience into value through creativity, contributing to humanity in a positive way. That is the most meaningful way to live. The world needs more value creators. Those who dedicate themselves to exploring a crevice of reality, pursuing their curiosity, and sharing what they learn in public in a way that benefits, not harms, the minds of others. This is what we teach in the Creator Bootcamp. We talk about how to create your personal monopoly, find what to talk about, and other social growth tactics - but for those who don’t care to be an “influencer.” Of course, social media still feels toxic, but only to those who are unaware of how much they love being intoxicated. If you find yourself feeling the same way... tired of the ragebait and low-level thinking, here’s exactly what you do to avoid it, and how to change your cognitive architecture to increase your capacity for more developed thought. III - How to increase your capacity for higher thought (4 simple 10 minute habits) If you want to stay angry, dumb, and broke: Let every disagreement feel like a personal attack Consume information designed to provoke a reaction, then mistake that reaction for an original thought Fill every moment with short-form content so your mind never has enough space to turn on its creative ability Borrow your beliefs from your parents, political party, favorite influencer, or whatever the algorithm served you this morning Become intellectually obese, stuffed with ideas, incapable of turning them into anything useful That’s where society wants you. Governments, schools, and social media companies may not explicitly say they want to keep you there, but that’s the nature of systems and incentives. They benefit from profit and obedience. So public education, jobs, and media slowly take shape in a way that hacks your psychology and keeps you dependent. The solution to most of your problems starts in the mind. At low levels of mind, problems become death sentences. But as you expand your capacity for thinking and nuance, problems become puzzles you enjoy solving. Problems turn from pain to curiosity. Why does that matter? Because the life you want lies at the end of a series of problems. If you can solve those problems (financial, mental, emotional, social, physical, spiritual), you can get whatever you want in life. Like a skill tree in a video game. Every problem you solve puts a point in that skill. Solve enough of them, and you become one of the strongest players in the game. Improving your thinking, or cognitive capacity, comes down to two things: Breaking the habit of how you currently think Retraining your mind to think in a new direction In other words, it all comes down to habits. It all comes down to what you do daily and whether it improves or ruins your ability to think. There are 4 habits that, in my eyes, must be incorporated into every single day of your life. If you can do these every day, your mind will transform. Time block them. Write them down. Set reminders. Make it a ritual. You know it won’t become habit unless you nearly force yourself to do these things every single day. 10 minutes each. Every day. Not a lot. Not hard. But there’s one prerequisite: Drown yourself in information that forces you to become your ideal self Rip yourself out of your current environment. Because the information and experiences you expose yourself to quietly influence the ideas that live in your head. Your mind is like a house, and most people don’t care if people break in and call it their own. It’s a 24/7 frat party that nobody wants to clean up after. Those ideas influence your behavior. Your behavior then creates a feedback loop which influences and reinforces your identity. And once it becomes your identity, good luck breaking out of it without a dirty fight. We live in the 3rd millennium. The information age. Our ancestors used tools to hunt and survive, but survival doesn’t look the same now. Modern survival is mental, not physical. You are constantly fighting in a spiritual war of ideas. If you want to survive, you need proper tools, practices, and routines to protect your mind from being infiltrated and destroyed. You must align your environment with your ideal mind, body, spirit, and business. Unfollow anyone who doesn't serve that. Block everyone who tries to distract you from your path. Pay close attention to who and what people and experiences you expose yourself to daily. The deadbeat coworkers. The peers with no future. All of it. You must be ruthless about this. This is your fucking mind we’re talking about. It is your interface with reality. Do not let rogue ideas hijack it. Question - Certainty is where thinking goes to die The most powerful thinking tool is asking a question. Then another. Then another. Then another. And so on. But the second you stop questioning, you stop thinking. Which isn’t a problem, you can’t just think for the rest of your life, but this exposes the mark of stupidity. Stupidity begins when you find an answer that feels to good to keep testing or exploring. The answer hardens into identity, and from then on any challenge feels like an attack. There are a few obvious archetypes: The expert who stopped learning - They went to college or were an expert 20 years ago, and feel like they know it all even when they are far behind even open minded beginners. The victim of everything - They see the world in reverse. It is everyone elses responsibility to solve their problems and end their struggles. They do not believe in their ability to impact the direction of their own life. They never asked the question, “Why can’t I?” The false dichotomy thinker - Rampant on social media. If you aren’t for us, you’re against us. If you subscribe to this religion or party, we can’t be acquaintances. If you don’t put a black square as your profile picture... you get the point. The only way to escape this miserable way of living is by asking a question. Then another one. It must become a natural process for you. Once a day, set aside time to question the way you think. Morning, night, afternoon, on a walk, I don’t care. You must do it. Put it on your calendar and actually treat it as a priority. If you don’t, you are not giving your mind the soil to grow. Curate - The survival habit for the modern world The uncurated feed is junk food for the mind. If you default to the main feed, you’re eating whatever gets served at the world’s largest buffet, and the food is engineered for addiction and cheap dopamine. Curating information is the equivalent of going on a mental diet, and if you want to be mentally agile and fit, you can understand the importance of that. Plus, if information influences behavior and behavior influences identity, curating information is as close to the act of reinventing yourself as you can get. Instead of scrolling the main timeline: Save links to your favorite social accounts in a note and manually go to each profile Create lists of those accounts inside of social tools and read from there Sign up for newsletters on a separate email and only scroll that inbox Or, do something crazy by today’s standards and read an actual book. Read - Actual books, long-form thought You can only cook with what’s in the fridge. By that, I mean you can only think thoughts and speak words that you have been exposed to. If you don’t read or learn new information, your intellectual capacity stays small and underdeveloped. Most people are stuck with the stale knowledge and beliefs given to them by their parents and teachers. Meaning, the only opportunities they know in life are the ones they are aware of. They only have a set amount of outcomes for their future, and for most people, that life outcome is average and mediocre. Short-form content scatters attention. You bounce from one idea to another to another, 30 seconds apart from each other, and don’t give yourself time to digest the mental food you’re eating, and since it’s already junk food, it’s causing damage to your gut. Long-form content orders attention. A new piece of information will either create disorder in consciousness, by getting us all worked up to face the threat, or it will reinforce our goals, thereby freeing up psychic energy.

— Mihaly Csikszentmihalyi Psychic entropy - or the mind tending toward disorder - happens when attention has nothing to organize around, or when incoming inputs fight the thing attention is pointed at. This is what causes states of anxiety, racing thoughts, overwhelm, or a loss of self-control. Excessive cheap dopamine was already an issue, but short-form entropic content on social media simply makes your life worse. You won’t even know where the anxiety and overwhelm came from. Reading is the antidote. Even if it starts as just 1 page a day. That’s enough to expose yourself to an idea that could change the direction of your life. Over time, you train your mind to stop thinking in such a scattered, distracted way, and your enjoyment of life starts to increase drastically. Create - Training for the mind You can question, curate, and read every single day and still be intellectually obese because if you eat without moving, you get fat. The flow state, or most enjoyable state of consciousness, simply represents flow of information and experience. Input comes in as fast as it's digested into output. You can read level 3 ideas all day and stay a level 1 thinker. The NCP doesn’t stop being an NPC because he reads Nietzsche. He becomes an NPC who quotes Nietzsche. You must write the thing. You must build the thing. And it must be your own thing. If you can spend 8 hours building someone else’s dreams, you can spend 1 hour building your own. It doesn’t matter what it is. A brand, a business, an essay, a design, a short film, software. The world doesn’t need more consumers. It needs more of what only you can create. It needs curious people who question everything, avoid getting trapped in stupid thinking, develop their own unique mind, and share their perspective with the world. — Dan If you want these articles sent to you every week, or if you don't want to miss them (because the algo may not show them to you), join here.

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